Microsoft has released a YouTube video where Ruben Krippner talks you through the upcoming features of the Q2 2012 Service Update, a.k.a. Dynamics CRM R8. Since we already know much of the new release details through the Release Preview Guide, the most interesting part of the video is the live footage of Microsoft Dynamics CRM Mobile running on an iPad. For those of you who want to get a quick glimpse of what the client looks like, I took the liberty of taking a few screenshots from the video.
Sitemap & Dashboards

As we know, the “new” client is actually a rebranded version of the CWR Mobility client for Dynamics CRM. The UI looks almost identical, apart from a new set of Metro style entity icons. The sharp edges and “authentically digital” appearance look somewhat out of place in the otherwise iOS-style app, but let’s hope that there will be a full Metro app for Dynamics CRM available once the Windows 8 tablets hit the stores.
Dashboards appear to be close to the web UI as far as charts go. If you have other types of web resources on your dashboard (say, a Silverlight component), the results may be a bit less so. Also, I’m assuming entity grids will not be rendered on the iPad Dashboard, at least not in their original format.
Views

The iPad UI does support filtering data through views, just like you do on the web client. However, the views themselves will not be presented in the familiar grid style with columns, rather you’ll see a list of records with the primary field and some other data stacked on top of each other. Whether this is because of iOS limitations or an inherited design from the iPhone app, I’m not sure.
Forms

The standard fields are presented on a form that has a single column. Picklist and date fields use native iOS controls, also field types like phone numbers or email addresses will open native apps for respective actions. Why an iPad app shows you the options to dial a phone call or send SMS, I don’t know, because at least my iPad won’t allow me to do those without jailbreaking the device, but maybe Ruben has a special version of the Apple tablet 😉
As you can see from the form, it’s not specifically optimized for landscape mode viewing on a tablet, but rather looks like a big iPhone app. Entity forms with many columns will therefore be presented as a long list the user has to scroll up & down.
Maps

As a funny little detail that Ruben mentions on the video how the account address opens up on Google Maps. Why not Bing Maps? Well, because the native map application on an iOS device comes from Google…
Off-topic: It’s great that the mobile clients for iOS, Android and Windows Phone now have the basic address mapping integration in place, now we just need to get it for the web and Outlook clients as well. While the integration itself is technically quite trivial, the requirement for purchasing a Bing Maps license for using the map data on a non-public application is currently a big barrier in the desktop world. But enough about that, let’s get back to the mobile client.
Related records

Because the sitemap navigation pane is permanently visible on the left hand side of the screen, which on a normal web client entity form would show the related records, in the mobile client these are accessed through a button on the lower right corner of the screen. Subgrid type of functionality is not available on the tablet UI, which can make it a bit cumbersome to navigate through long hierarchies of records. As a result, using the iPad client for tasks such as order entry while on the road is not really optimal in the Microsoft Dynamics CRM Mobile client. These types of use cases will still be better met with a custom developed tablet application equipped with specific data entry screens, so toolkits like Resco will remain relevant even after this official Dynamics CRM iPad client gets released.
Configuration

The mobile client is not just an alternative UI for CRM, but there is a wealth of management options for user and client management, synchronization settings, usage reports etc. Since the way you use a mobile/tablet application is quite different from the normal desktop client usage scenario, it’s important that the information presented to the user can be optimized. Microsoft Dynamics CRM Mobile allows you to do this by defining different user groups and assigning them tailored mobile profiles containing only relevant entities in the sitemap. Also the contents of the mobile forms can be adjusted, so you don’t have to show all the tens of attributes that your entities contain.

Conclusions
The CRM Anywhere theme is definitely a step in the right direction for Microsoft Dynamics CRM to become an application that truly “works the way you do”. Even though the cross-browser compatibility will enable users to open up the CRM web client on their iPad Safari browser, for any serious work on a tablet you’ll want to have a client that is optimized for:
- touch based user interface
- streamlined data presentation to support the “working in short bursts” mode of mobile device usage
- offline access for those moments when 3G or WiFi just doesn’t reach you
For the subscription price of $30 per user per month (or the perpetual license you can still acquire from CWR Mobility), you can install a fully capable Dynamics CRM mobile client on both your iPad and your iPhone, and still have one user license left for trying out the latest Android phone (whether the non-offline Windows Phone 7 client will consume a license, I don’t know yet).
You can read more of my thoughts on Microsoft Dynamics CRM Mobile on this article I wrote after the announcement at eXtreme CRM 2012 Berlin.





Every consultant knows that Microsoft’s initial offering, the Dynamics CRM Mobile Express client, wasn’t really something you wanted to draw the customers’ attention to. It was just barely good enough to tick the feature box of “yes, we have mobile CRM”. On a non-touch smartphone like the popular business products from Nokia or RIM the user experience might have matched the native apps and device capabilities, but in the age of the iPhone this wasn’t at all what the users had come to expect from their mobile apps.



Call it a revolution, call it a bubble, call it what you want. One thing is for sure: social networks are not going away. Even though it still remains important to be able to manage and measure your sales funnel with the help of some tried & tested SFA tools, segment your customer database to build more effective target groups for campaigns, or share information on customer support enquiries across your helpdesk staff, this functionality will not be considered as important as it was during the last decade. In this new age of connected customers and empowered information workers, companies will be searching for applications and processes that go beyond what CRM has traditionally stood for.

















Barry Givens held the last CRM session of the day, focusing on data visualization in CRM 2011. Not like we hadn’t seen the charts a few times already during the day, but hey, I always enjoy hearing Barry talk about his favorite topic i.e. analytics in CRM. While the out-of-the-box charts in CRM 2011 certainly do deliver value, you should really look at the broader picture of what the visualization features introduced in the new version truly mean in terms of customization and application design. The charts are actually one alternative method of navigation, due to their tight integration with grids and the drill-down capability. They can be embedded not only on grids but also forms (through sub-grids), bringing visualizations to every part of the CRM UI. Oh, and don’t forget to check out my post about