Tag: mobile

What’s An “App” in Dynamics 365 Anyway?

Everywhere you look you see apps these days. Or more truthfully, you’ve been seeing them for ages already. Even in this blog I used the term “applification” over 2 years ago already, so it’s fair to say we’ve been living on the planet of apps for a long time by now. As catchy as those three letters are, the overuse of the term has some side effects that may lead to confusion when people refer to something as an “app”. With Dynamics 365 Customer Engagement (a.k.a. XRM), this danger is very real, since the term has been used in quite a carefree way when naming the different components found in the platform.

In this blog post I’ll try to provide some clarity for those that are less familiar with the various dimensions that a Dynamics 365 app can have. I will go through the places in which apps can be found and explain their intended usage scenarios. Then in a follow-up post I’ll dig deeper into the architecture of how apps relate to solutions and the XRM customization capabilities in the latest V9 version.

Mobile Apps

Since smartphones are to blame for the app craze, we might as well begin by doing a search in the iOS App Store. With the term “Dynamics 365” on my iPad I get a list of various different apps I could install on the device. The top there results present a row of apps from Microsoft, but they are all built on completely different architecture.

The first result named “Microsoft Dynamics 365” is the actual “CRM” app, meaning the one that’ll give you roughly the same features as you’ll find on Dynamics 365 Customer Engagement when accessed via a browser. Once the Unified Interface is fully developed, the mobile & the web will be almost identical, but currently it’s likely that you’ll see a somewhat different experience on mobile than what the browser UI looks like. You’ll find the app’s setup guide here.

The seconds result is “Dynamics 365 Unified Ops”. Yes, it’s also by Microsoft, even though the name doesn’t include the corporate brand this time. Now, if you’re looking for the CRM capabilities then don’t get mislead by the app’s description talking about mobilizing your business processes. This is the mobile ERP application and you’ll need the “cloud AX” environment to use it for anything. No, Dynamics 365 isn’t “unified” on the level yet that you’d have just one client for CRM & ERP, but most people probably wouldn’t need a phone app that huge anyway. If you’re into ERP, read more about the Unified Ops mobile app here.

The third result is “Field Service- Dynamics 365”. Although the app developer info on iOS says “Microsoft Corporation” this is actually the mobile app developed by Resco & licensed by Microsoft to be offered as a part of the Dynamics 365 for Field Service app license. It operates by connecting to the “CRM” instance and using its customer data, but the configuration is separate from the customizations you might have done to your Dynamics 365 Customer Engagement environment. The user guide for this app can be found here, while the customizers will find information about installing the Woodford solution for changing the app configuration here.

App for Outlook

For as long as Dynamics CRM has been around, the integration to Outlook has been one of its main selling points against alternative CRM products. The CRM Client for Outlook has served us well over the years but the time has come to lay it to rest and replace the Client with the App. The change is far more significant than what Microsoft’s product naming here would suggest, with “Dynamics 365 for Outlook” being the legacy client for your PC and “Dynamics 365 App for Outlook” referring to the lightweight app that will work on pretty much any device.

Unlike the mobile apps, the App for Outlook isn’t something that a normal end user can (typically) download and configure for themselves. A system administrator or system customizer must take care of the deployment steps, which may include switching over to server-side synchronization, approving user mailboxes (with O365 Global Admin rights) and finally pushing the app to either selected or all eligible users under the menu Settings – Dynamics 365 App for Outlook.

As of the first week of 2018, the Dynamics 365 App for Outlook in V9 is still in Preview mode, so a sysadmin needs to enable it from the System Settings – Previews tab. This is because the earlier app has been replaced with a completely new app in this release, built on UCI (Unified Client Infrastructure) that is used in the new Unified Interface. This will actually turn the previously feature limited Outlook sidebar app into a full Dynamic 365 Customer Engagement app that has similar capabilities as the mobile app mentioned above.

Dynamics 365 App Modules

When you’re logged in to Office 365 and you click on the Dynamics logo in the app launcher, you’ll be taken to the Dynamics 365 home page at home.dynamics.com. Depending on your environment’s configuration, you’ll see a few or a whole number of rectangular icons on this page. Those are all “apps”, but not like the previously described mobile or Outlook apps. More importantly, not all of them are necessarily Dynamics 365 Apps either. Huh?

The explanation is that the Dynamics 365 home page lists also your Office 365 tenant’s PowerApps apps (which probably should be just called “PowerApps” to make my head hurt less while reading that). Aside from those, the list will include apps from all across your Dynamics 365 Customer Engagement instances, so if you have sandboxes for development and testing purposes, the very same app name & description may appear here multiple times. Furthermore, if you’re also using the ERP side of Dynamics 365, the home pages covers them as well.

In the Customer Engagement world an app module is basically a subset of the components you can find within a single instance. It can include navigation, dashboards processes, entity views, forms and charts. Aside from a few app specific configuration items, it doesn’t really add anything that you wouldn’t have in the “full” XRM instance already. They are a way of controlling what contents of that particular instance is visible to the end user.

Each XRM instance has by default at least one app, which will be called “Dynamics 365 – custom” unless you rename it in the System Settings menu. In addition to this, there can be N apps built and configured via the App Designer, or provided as readymade apps from Microsoft, like Field Service in the screenshot. Both the old web apps and the new Unified Interface apps will be present here if your instance is V9+. With so much going on here, I personally try to avoid ever navigating to the Dynamics 365 Home page and just store the direct URLs in my browser’s bookmarks bar where I’m in total control of how the apps are named and organized neatly into folders.

Microsoft AppSource

If you feel like you don’t have enough apps on your Dynamics 365 Home page, you can click the “+” icon that says “Find more apps that work with Dynamics 365”. This will open a modal window of AppSource, filtered down to the apps that are designed for, integrated with and some even built on top of the Dynamics 365 platform. Many of these will be built by partners (ISVs) but some of the content is authored by Microsoft themselves, either as officially supported solutions like the Social Selling Assistant, or as “accelerator” style solutions from Microsoft Labs with no warranty or promise of future support like Attachment Management.

The AppSource apps are closest to the concept that the word “app” was associated with when the iPhone’s App Store was launched ten years ago. These may be small extensions to the common CRM feature set, like a Marketing Calendar component for visualizing campaign records, or integrations between Dynamics 365 and a standalone service like Adobe Sign. Just like in a smartphone app store, some items are completely free of charge while others will cost you dearly. Since we’re dealing with enterprise systems here instead of individual mobile devices, some services allow you to do a test drive in a sandbox completely isolated from your organization’s Dynamics 365 instances, like the CPQ solutions from Experlogix and PROS.

What can be confusing about AppSource in the Dynamics 365 context is that probably the majority of the apps available in AppSource will not actually result in a new app icon being added to your Dynamics 365 home page. This is because up until V9 and the Unified Interface there wasn’t really a proper presence for the App Module in the XRM platform, so the world is only slowly adjusting to this new reality. I’ll delve into this very topic in my next blog post.

Dynamics 365 App Licenses

The concept of an app exists not only in the visible UI and logical platform component containers but also in the contractual world of software licensing. If you go to the Dynamics 365 Pricing page and download the Licensing Guide PDF, you’ll see the detailed way in which the rights of a licensed App user are defined in relation to the features provided by the XRM platform. There are in total 176 occurrences of the word “application” in this document, so don’t expect a quick answer. However, since XRM still largely follows an “honor system” where it’s up to the system administrator to limit the security roles of a user to match those to the rights given to him or her via the assigned Dynamics 365 license type, you’re going to have to understand the concepts.

Even though you can purchase and assign a user a license for Dynamics 365 for Sales, i.e. an app license, this doesn’t mean that the only thing this user would see or would be legally allowed to access would be the Sales app icon on the Dynamics 365 home page. They can be allowed to view the entire contents of any XRM instance in that particular Office 365 tenant, thanks to the first row in the above table (“all Dynamics 365 Enterprise Edition data”). They could access the “Dynamics 365 – custom” app to look around the whole suite of features in Customer Engagement. They could leverage the Dynamics 365 App for Outlook to track emails to records. But if you misconfigure their security roles and allow them to track emails against case records (a Customer Service app feature), you are in breach of the licensing contract.

Alright, that’s about as many “app” mentions as I can reasonably fit within one blog post. Next time I will take a look at Apps from a system customizer perspective.

January 6, 2018
First Glance At Dynamics CRM 2016
Another year, another major Dynamics CRM release! What a time to be alive, eh? CRM 2016 has now been published for new Online trial instances globally and will be coming available as on-premises download within the next couple of weeks. If you haven’t yet explored what’s new with Dynamics CRM 2016 then I recommend starting from the following three links that I personally always refer to when discussing the latest version:
Rather than just making it a “go and RTFM” type of post, here are a few notable features in the latest release that I personally think you should pay attention to.

Start From The Top

For folks upgrading their on-premises CRM environments, this is definitely a sizable release, as the features from CRM Online 2015 Update 1 (v7.1) are only now becoming available to them. Working mostly with CRM Online environments these days, it does really feel painful whenever I have to go back to the pre-7.1 Nav Bar, so the new navigation experience should definitely cheer up your users who are now spared from the game of sideways scrolling accuracy Olympics. I’ve yet to find a single thing that the new navigation would be worse for than the old one released in CRM 2013. Don’t forget to configure a custom theme & logo for your CRM while visiting the customizations menu! Oh, and remember to leverage this Theme Generator, since MS apparently had to cut the development budget when it came to “nice to have” things like color pickers instead of hex codes.

Moving from 7.1 to 8.0 may not deliver any immediately visible changes to you, as Microsoft has largely decided not to introduce anything dramatic in the look & feel of the familiar web client. One thing you may notice, though, is a yellow notification bar telling you something about an “interactive service hub” and asking you to “experience it now”. Hmm, sounds interesting, so maybe I’ll click on it and… Whoa, what’s happening?! Why am I seeing the same customization download screen as on the tablet client? And where did half of my menu items from the Nav Bar go all of a sudden?

So you thought there’s not much new in the CRM 2016 UI, huh? There definitely is a lot of new investments to be found here, ranging from brand new “interactive experience dashboards” to updated form layouts with embedded cards, revised components like Timeline (ex Social Pane) and new concepts like the Reference Panel (“Related”). It’s all built on top of the MoCA framework, and it gives you a taste of how the Dynamics CRM application of the future will behave: less like a web page and more like an app.

Why do I say “the future” if it’s in fact already available in CRM 2016, for both Online and on-prem customers? Well, if you’re an existing Dynamics CRM user, the chances are that you’re not going to deploy this into production use quite yet. For starters, it only supports a limited set of the core CRM entities like account, contact, activity and case. Sales opportunities, leads, marketing lists or campaigns aren’t within the scope of this release. While you can show custom entities in the Interactive Service Hub, you’ll not be able to perform many of the more advanced customization tasks that the traditional Dynamics CRM web client supports, like embedding web resources or Iframes to forms.

There’s a lot to like about the new user experience that this “interactive” web client presents us with. The new dashboards especially appear to address many of the requests that CRM users typically have, like the ability to apply global filters to all the charts. The method of presenting related records and streams of activities is definitely more in line with the way modern mobile apps work, even if the experience itself feels a bit too mobile for a full size monitor in terms of information density. Still, in its current state it remains more of an experimental release that’s not meant for wider adoption yet. Much like the infamous Polaris release prior to CRM 2013, this Interactive Service Hub will be best used for learning about and preparing for the direction of future Dynamics CRM web clients.

Explaining this grand scheme of things to the customers will be tricky, as it was with Polaris. For example, in order to leverage the new Knowledge Articles you have to access them via The Hub, presumably because Microsoft hasn’t wanted to build a rich text editor UI for the old web client anymore but has rather focused their investments on MoCA. Within the right feature scope you can probably do cool stuff with this client already, it’s going to required setting the right expectation level right from the start. Oh well, I guess that’s what us consultants are there for…

CRM Via The Apps

On the mobile apps there is now the ability include new types of visual controls for the mobile forms that can make CRM data both a lot more pleasing to the eye as well as easier to work with on a touch screen device. While many of these new controls would surely be great additions to have on normal web client forms as well, Microsoft has decided not to enable them for browser users of CRM in this release. Remember what I said about the MoCA framework being the focus area for MS?

Task Based Experiences (“TBX”) a.k.a. Task Flows is another new feature that is not just “mobile first” but “mobile only”. The idea behind these experiences is to be independent from the underlying entity relationship model and rather guide the user through a set of screens that present a subset of only the relevant fields from each related record that need to be touched in the process. What’s a bit cumbersome in this release is that TBX isn’t actually launched for a specific record but rather from the bottom left corner of the mobile app start screen. It’s almost like the old (and mostly abandoned) Dialogs feature from CRM 2011 but with a more modern approach, including the ability to add nice looking photo icons for the launch menu. (more…)
December 3, 2015
A Few Notes on Convergence 2015 Announcements

Hey, did you notice what happened in Atlanta last week? Yup, it was again that time of the year when the Dynamics CRM & ERP crowd gathers together at Microsoft Convergence. Instead of packing my bags and hopping on a plane, I once again opted to staying at the comfort of my own home and instead opened up Tweetdeck to keep an eye on all the great content being shared by Dynamics community members on the social networks.

With Satya Nadella himself opening up the event, it was clear that this year Convergence was going to be about a much broader spectrum of Microsoft solutions than just the Dynamics products. Although Satya is a former CRM blogger, he wasn’t there just to prove he still can build cool mashups with the XRM toolkit but rather to tell the higher level story of what business benefits companies can expect to gain from using the latest and greatest cloud technologies that Microsoft today offers. This is of course the fundamental reason behind why applications like Dynamics CRM are being deployed, and with the ever growing complexity of technologies intertwined together to support digital business, it’s important to increase the customers’ awareness of the types of end results they could be pursuing with the use of this technology.

So, while technology is just the means to an end and CRM is just one (central) part of a modern business technology stack, it’s still the area in which I personally strive to deliver the biggest positive impact to our customers. That is why I’ve decided to write down a few notes about what Convergence 2015 announcements you should pay attention to if you also happen to work with Dynamics CRM.

CRM Online Spring ’15 (v7.1) Is Almost Here

Known by the codename “Carina”, the next CRM release scheduled for this spring was officially revealed at Convergence 2015. The “What’s New” page for the upcoming version is already live and so is the admin content on TechNet, as well as the developer content on MSDN. The official name for Spring ’15 appears to be “CRM Online 2015 Update 1“, which is a bit of an awkward choice since based on the aforementioned documentation Vega a.k.a. CRM 2015 was called “CRM Online 2015 Update” (without a number, so presumably “Update 0”). Oh well, we all know product marketing names at Microsoft are an eternal mystery, so it’s easier if we stick to the recently simplified version numbers instead. Vega was CRM 7.0 and this next update is CRM 7.1 (but before that we’ll still get UR1 which is 7.0.1…).

Okay, enough with the numbers. Considering that 7.1 isn’t a new Dynamics CRM major version release but merely a minor version, there sure are plenty of new features and enhancements packed into this next release. I won’t try to list them here as you’re better of reviewing the above links, but the one feature that you simply can’t miss is the new Navigation Bar. You can see it live in action in this video and let me tell you from my experience with using a Carina preview org, it’s love at first click!

Arguably the single biggest gripe people had with the refreshed UI introduced in CRM 2013 was the Nav Bar with its ability to only show ~7 menu items on a single screen, then requiring you to scroll right and play really close attention to not moving your mouse cursor too far or the whole menu would collapse. Microsoft has now taken the menu structure introduced in Dynamics Marketing (which has a lot of menu items in its navigation) and brought it over to the world of Dynamics CRM. We now get a “hamburger” menu button that opens the first level (Sales, Service, Marketing, etc.) and clicking on one of them shows us all the included menus aligned vertically, broken down into subgroups. While this does show many more items to the user at once, it’s still a considerably smaller cognitive burden than trying to remember where you need to click to reveal a menu item that’s not on the screen, which happens all the time with the current version.

The initial reaction to the new Nav Bar from the CRM folks over on Twitter was extremely positive. This feature in combination with the revised MRU menu (most recently used items) that supports pinning records and views into the Nav Bar is certainly going to improve the user experience of Dynamics CRM considerably. Although it’s still advisable to optimize the structure and contents of the Sitemap to remove unnecessary items and promote the most important menus, the larger menu canvas is very much needed in more complex environments with a high number of custom entities that simply need to be shown to the users somewhere.

The one thing that’s somewhat inconvenient about this updated navigation is that it will be initially made available only to CRM Online users. Yes, in case you have missed it, Carina / v7.1 is an Online-only release that will not be made available to on-premises customers. This was the initial plan already one year ago with the Leo release, but that then eventually turned into an Online+onprem release as Microsoft Dynamics CRM 2013 Service Pack 1 was made available for download to all CRM 2013 customers. Don’t expect to see such a change of heart this time around. The new features announced are expected to become available to on-premises customers in the next major release “Ara” (8.0) later this year. (more…)

March 23, 2015
What Convergence 2014 Europe Tells Us About 2015

What happens at Convergence rarely stays there. So was the case with Convergence 2014 Europe held this week in (supposedly) sunny Barcelona. There was a flood of #CONV14 tweets shared by the friendly attendees of this conference, which give us quite an accurate picture of what Microsoft’s got in store for the beginning of the year 2015 when it comes to Dynamics CRM and the related products.

CRM 2015

Given that the new major version, Dynamics CRM 2015, is scheduled to become available in December, Convergence was naturally the place where this release was to be shown live in action to customers and partners. The actual contents of the release isn’t such a big secret anymore, given that the Release Preview Guide became available already quite some time ago. Although new features like Global Search and Hierarchy Visualization provide some nice looking screens for the demos, there’s also plenty of enhancements buried inside the platform that will make the system customizer’s life easier, like calculated fields and rollup fields.

For anyone wanting to learn in more detail about the upcoming release, Microsoft has made available an unprecedented amount of content on CRM 2015. Check out all the links on this blog post about CRM 2015 prerelease content to keep yourself occupied with Get Ready pages, ebooks and videos for the next week or so.

Mobility

What wasn’t previously covered in the Preview Guide was how MS plans to take the mobile client capabilities forward with this latest release. At Convergence 2014 Europe we saw a couple of interesting features being demoed on this front. The first was a Windows Phone exclusive, as Microsoft announced the coming integration between Dynamics CRM and Cortana. While this voice guided WP8 digital assistant is currently only available in limited markets and languages, the CRM integration is a fine example of the type of extensibility and the potential that these new types of user interfaces have on our personal mobile devices.

Another far more immediately useful feature that was shown in a demo (and a Youtube video) was the ability to finally track emails from a mobile device into records in CRM. As we know, up until today the only way to select emails to be tracked has been to run a PC with the Outlook client, since CRM activity synchronization options do not cover the use case of promoting new items from you mailbox into CRM. As seen from the image above, the MOWA app (as in Mobile OWA, OWA as in Outlook Web Access) shown at Convergence now promises to deliver a way to do this via your smartphone screen, alongside showing the details about the regarding record such as an opportunity. While you obviously can’t inject a “track” button into the native iPhone email app and the likes, this sure seems like an option worth exploring (at least for Office 365 users) once more details about it become available.

Marketing and Social

Gone are the days when there was only the Dynamics CRM product in the Dynamics CRM portfolio. As we saw in the US Convergence event this spring, the product roadmap these days consists of four different lanes, with Dynamics Marketing, Social Listening and Parature (the customer service component yet to be re-branded) having their own releases lined up alongside CRM itself.

On the Dynamics Marketing side there has been some catching up to do for the features that didn’t originate from the marketing resource management product (Marketing Pilot) that Microsoft acquired a couple of years ago. While the Mira release this spring was the first version to give us a package with the core marketing automation features for email and web content, the next release (Electra) is starting to look a lot fancier, with advanced features from competing solutions being replicated there (graphical email editors, A/B testing, inbox previews) as well as new areas like the Sales Collaboration Panel (included in CRM Professional license now) and integrated Social Listening data making the MDM product an interesting offering for many existing Dynamics CRM customers.

Speaking of the social side, one highly interesting concept that Microsoft demonstrated during the sessions at Convergence was a social tool targeted not only for listening to the data streams from a central tower but also for bringing out this information to a wider range of CRM users. Labelled as “Microsoft Social Engagement” in the demos, this application offered both a dashboard with KPI charts as well as a stream based view for presumably any CRM user who’s interested in following certain topics on the social networks. Whether this is Microsoft’s version of Hootsuite or something completely different remains to be seen, but simply having the social feeds integrated into the CRM UI and then providing a “track in CRM” button for engaging with the people who are having the discussion on these networks seems to make some of the “social looking glass” visions from 3 years ago finally a reality. Definitely something to keep an eye on for 2015. (more…)

November 8, 2014
Dynamics CRM Platform Evolution Revisited
In celebration of receiving my second Microsoft Dynamics CRM MVP award today (thanks to the whole #MSDYNCRM community for your support!), I’m publishing an article series on the Microsoft Dynamics CRM 2013 Customization and the Platform Evolution.

For the regular readers of my blog this title may sound eerily familiar, and you are correct. This is indeed a re-release of my earlier webcast topic that I presented in May for MSDynamicsWorld.com. I’ve previously shared the links to the live recording and the slide deck, but this time I decided to put it all down in writing. I had a huge pile of speaker notes, so I tidied them up a bit and published them as articles on this site.

Why bother revisiting the same old story? Well, it all comes down to my own behavioral patterns and personal preferences. You see, even though there’s an ever increasing number of webcasts, podcasts and other forms of streaming content published these days on highly interesting topics and shared all over the social networks I hang out at, I very rarely find myself actually consuming any of that content. Jeffry van der Goot nicely captured the underlying issue in his recent tweet:

Recordings of people presenting on a topic that they claim to be experts in just isn’t a very effective method of online knowledge sharing, if you ask me. Sure, you might be able to convey your message a lot more effectively with the help of audio and video, but the problem is that I, the audience, have a difficult time in assessing whether the content you’ve prepared really is worth my precious time (my precious free time in most of the occasions, I might add).

It’s not just that all of us can read much faster than we can listen. It’s the avenue of opportunities that a piece of information receives when it’s put down in writing. The audience will be given the chance the glance at the content from a higher level, scan through for highlights that capture their attention and, most importantly, easily revisit any of the words transmitted in this form of communication. The content producer, the presenter of words, also gets to enjoy the same benefits when reviewing his or her own thoughts in a structured manner and designing the detailed message that is to be delivered. Last but not least, written content is infinitely more discoverable via the tools we all now turn to when in need of answers to our everyday questions – the mighty search engines.

Now that I’ve explained the “why” behind the content strategy, it’s time to return back to the “what”. The Platform Evolution article series is about exploring some of the key themes that are shaping the process of how we can deliver customized business solutions on top of the Microsoft Dynamics CRM 2013 platform. The discussion is broken down into four parts:
- Part 1: The History. Where does Dynamics CRM as a product originate from and how did we get to where we are now with the CRM 2013 version?
- Part 2: Mobile Computing. How has the evolution of client devices affected the CRM platform and what should you know about the new client options?
- Part 3: Customizing CRM Today. What is the difference between a traditional CRM system and a modern business application built to match the CRM 2013 design language?
- Part 4: Delivering Responsive Solutions. How could we optimize the user experience of our application without diving into the sea of custom code?
Hope you find something of interest in these articles, but as said, they are there for you to conveniently scan through and judge for yourself. Because life’s just too short for sitting at your computer, watching long recordings that in the end didn’t quite deliver what you had expected.
July 1, 2014
Visualizing Your Progress with CRM Goals

Dynamics CRM is a great tool for making your business processes more quantifiable. Sure, you can maintain a list of your open sales opportunities in an Excel sheet and plan your customer meetings with your Outlook calendar, as many organizations do. You can get a pretty good understanding of the current status with such personal productivity tools that come with your Office package, so why bother using any other software for it?

Things become a lot more challenging if you need to be able to track your progress over time, let alone manage a team of individuals who are all using personal tools instead of a shared information repository. “How did we meet the monthly sales targets during the past quarter?” “How many meetings did our sales reps have with current vs. potential customers?” Having an always up to date report of not only the historical results but also estimates of how you’re performing during the current measurement period may become an overwhelming task if you need to create such reports manually.

Dynamics CRM 2011 introduced the goal management feature that allows you to configure a specific measurement criteria just once, define a target value for a certain time period and user, then just sit back and watch the goal progress chart get updated on a daily basis. It’s a generic feature that can be utilized for calculating pretty much any results that are based on data stored and maintained on CRM entities. Sales quotas are a typical example of leveraging CRM goals, but you shouldn’t look at the goal management feature as something that can only be used for tracking formally agreed targets associated with individual employees. Any metric that can be reflected as a quantity in CRM data can potentially be turned into a goal record.

Set Your Own Recurring Goals

There are a few aspects about goal management in Dynamics CRM that may stand in the way of organizations truly starting to leverage the feature. First of them is related to how the goals are by default presented as records that you need to separately create for each and every time period where the measurement should be applied. This means that if you would be interested in tracking a goal on a monthly level, you’d have to enter 12 different records into CRM with mostly the same field values, with the only difference being the “From” and “To” date fields (or alternatively selecting the fiscal period as defined in CRM system settings). Even though you can leverage Excel export/import to create more goal records in bulk, it’s still a tedious sounding step that may keep you from even starting to experiment with the goal management feature.

If you’re not dealing with a hard variable like a sales quota that will have a concrete effect on someone’s salary, then there’s an easier way to get started with goals. Instead of configuring them for a fixed time period, you can set them to be dynamically measured for the last X months, next Y days and so on. I’ve introduced the topic in a previous post, so I won’t dig into the details here, but basically what you can do to create a continuous goal for a dynamic time period is to set the “From” and “To” values as wide apart as you want and then restricting the measured time period in your Rollup Query definition instead.

In my example, I wanted to create a goal record that would measure how many web forms have been submitted per month in an online campaign that leverages the ClickDimensions Web Forms for automating the process and, naturally, tracking all of the data into the CRM database directly. What I did was 1) add a new Goal Metric for counting the number of Posted Form records, 2) enter a bogus time period of 6 years, 3) set the target value that I want to achieve for monthly downloads and 4) create a new Rollup Query in which I defined the criteria to be “Created On in last 30 days” and defined a specific Web Form record that I want to track the submissions from.

Once I saved the record and clicked on Recalculate, I received the current count of Posted Forms that meet this criteria. From here on to eternity this goal will now show the count of submitted forms in the last 30 days, as well as a percentage indicator of how close or far I am from the monthly target of 10 forms. All it took was a few minutes of configuring the goal, now the system will take care of updating it every 24 hours to show the latest result. Time well spent, eh?

Make Your Goals Visible

Another potential pitfall with the goal management feature is that while the calculation engine behind the scenes will now maintain these metrics, there’s no guarantee that the users will remember to pay attention to this data. If they know where to go and look for the data, they can access the goal record in a view that will display target, actual and percentage values. If they are really advanced users, they may even know how to display the goal data on a chart that can be opened up from the right side of this view. And, if they have a great CRM administrator in their organization, he or she may have configured the relevant goals to be shown on their role based dashboards.

That’s a lot of ifs, though. Unfortunately it is quite common that not all of the skills required to get this process right, from business analysis to CRM system customization, may always be available to produce an outcome that would lead to the business value of goals being fully presented to the end users. As we know, user adoption is typically the bigger challenge that CRM system implementations will face, rather than the technical limitations of the underlying software platforms. If it’s not really, truly obvious for the users how the new system will benefit them and make their everyday lives easier, they are unlikely to invest time in frequently visiting it and browsing through the various views and dashboards to review the information available there. So, with the goals feature, is there any other way we could promote the usefulness of these automatic calculations to the users?

I’ve recently started working at a company called Digital Illustrated, which delivers solutions based on various Microsoft technologies, including Dynamics CRM. The guys at my new office have developed a cool new app for Windows Phone: CRM Goals. As the name suggests, this is an application that enables you to review your Dynamics CRM goal information via a WP8 smartphone screen. The really cool part about it is that you can select the goals you want to show as a Live Tile right on the Windows Phone start screen! For example, I can select the above mentioned eBook download campaign goal and choose a place for it among my other frequently used apps like Dynamics CRM and Yammer:

Now, instead of me having to remember to review the goal in CRM, it’s available to me one the place I visit tens of times every day: my smartphone start screen. The likelihood of me keeping an eye on the campaign target has increased to a whole new level – even if I was already an active CRM user. Also, the convenient presence of these metrics on my personalized mobile start screen can very easily spark up new ideas of other processes where I could leverage the Dynamics CRM goal management feature. All it took was placing the information from CRM into the context of my existing daily workflow.

If you’re using CRM Online and have a Windows Phone device, then why not go and grab the free CRM Goals app to better visualize your own personal goals?

May 11, 2014
CRM Rocks Podcast: Discussing the New CRM 2013 Features and User Experience
There’s a large number of great CRM blogs out there, but how many Dynamics CRM podcasts do you know of? Well, here’s one website you should definitely take a look at: CRM Rocks! Markus Erlandsson has started a new podcast series that focuses purely on Microsoft Dynamics CRM topics.

In the first episode Markus interviewed CRM MVP Gustaf Westerlund on the available tools and best practices that any Dynamics CRM developer should be aware of. I had the honor of being guest nr. 2 on CRM Rocks and got to share my thoughts and observations on the latest and so far the greatest release, CRM 2013. Click here to access the podcast recording in MP3 format.

Some of the topics that Markus and me discuss during the podcast include:
- The new UI: how will the new form design impact the user experience and what requirements does it impose on system customizers.
- Business Process Flows: how are they different from the other process types and what do they mean in practice for the management of tasks related to business processes such as sales opportunity management.
- Business Rules and Actions: what are the new options for code-free CRM configuration and where do we still need .NET developer resources.
- No more ribbon: are we missing out on past functionality or are we actually better off in the end.
- A world without popup windows: why is CRM now easier to learn for new users.
- One CRM platform, many CRM applications: what the extended client support for mobile devices means for CRM usage scenarios.
- Auto save = no more “post buttons”: why you need to be careful when upgrading your custom business logic stored in scripts and plugins.
I personally enjoyed the discussion a lot and if anyone has 55 minutes to spare on listening to my ramblings on CRM 2013 then I hope you manage to get something out of it, too!
October 17, 2013
eXtreme CRM 2013 Rome takeaways
There are no more Microsoft Convergence events held in Europe, but luckily the eXtreme CRM organization has stepped in to arrange a bi-annual conference where all the Dynamics CRM professionals can meet up and share information & thoughts on what’s happening around the product and the surrounding ecosystem. Last year in Berlin was the first time I attended the eXtreme CRM conference and this year it was time to head down south to Rome for eXtreme CRM 2013. Here’s my travel report from the event, focusing on the product roadmap details that were revealed and the direction that Microsoft Dynamics CRM seems to be heading towards, based on my interpretation.

It’s been a bit rough

The opening keynote by Bob Stutz, corporate vice president of Microsoft Dynamics CRM, was a somewhat unusual appearance compared to the traditional Microsoft way of highlighting their past achievements and future opportunities. From the European viewpoint, the typical US style keynotes often go over the top in building up hype for the success of the products, but Bob came onto the stage with a different kind of a message. Basically he apologized for all the problems that have surrounded Dynamics CRM recently: the delay of cross-browser support, CRM Online performance/reliability issues and the sad saga of recent Update Rollups being pulled.

I think most of the MS partners in the room had shared the pain from these issues, especially when having to explain them on a day-to-day basis while working with customers. In the software business it’s of course nothing unheard of that such problems may occur, but there’s been an elevated sense of frustration recently with the lack of information given to partners on what’s going on at Microsoft. Communication is the most effective cure in recovering from such events and I bet that it would have been far easier for all parties if there had been more transparent exchange of information on each of these issues earlier on, but it’s good to see the top management acknowledge this now and hopefully do what is necessary to straighten these things out.

One thing that Bob Stutz promised to change was to return the Update Rollups back to pure hotfix packages instead of vehicles for new feature delivery that they’ve turned into after Microsoft adopted the agile release policy for Dynamics CRM shortly after the 2011 version came out. What this means in practice is that MS will need to come up with a new delivery vehicle for introducing the new features into on-premise CRM environments at least once a year. While this can potentially improve the stability of those environments, the gap between CRM Online and on-premise feature release schedule can also grow even larger as a result of this, which could introduce it’s own challenges through an increased platform fragmentation.

The mobility story

This time last year Microsoft made a big announcement of their upcoming “CRM Anywhere” prodcut offering. Following the aforementioned turn of events, the cross-browser support got eventually delayed up until Polaris / Update Rollup 12 while the mobile strategy was gradually revised, scrapping their planned partnership with CWR Mobility and opting to develop in-house mobile apps instead. Individual pieces of news around the mobility offering have become available during the past fall and now at eXtreme CRM 2013 Rome the following mobility roadmap slide was presented:

From this slide and the accompanying presentation I was able to pick out the following pieces of data:
- The iPad Safari web client that was postponed from the actual Polaris rollout is arriving this month for CRM Online customers, on-premise support will be in Orion
- Tablet devices will receive a dedicated app, not only the Windows 8 Sales Workspace but also a similar iPad native app appears to be scheduled for Orion, with further Service and Marketing apps in the horizon
- iPhone and Android support will be limited to the Mobile Express client even after Orion, all the way until Leo
- No details on whether Windows Phone will receive any new features in addition to the WP7 Activity Feeds app that was released a bit over year ago
- Customization options as well as offline data support will be rolled out gradually to these clients
One thing that Bob was emphasizing during the keynote was Microsoft’s decision not to charge additional licenses for access to these mobile and tablet applications. Choosing to take the longer route of build vs. buy in the mobile CRM gives MS a wider range of options to adjust their commercial offering to market needs, but the prolonged period of uncertainty means that many customers will also be postponing their investment decisions on mobile CRM deployment until they have facts available on what level of functionality is going to be baked into the core platform. At the same time ISV’s like Resco and more recently also CWR Mobility are working hard to be able to offer a HTML5 platform for developing customized mobile and tablet apps for Dynamics CRM for those customers who need to equip their mobile workforce with CRM solutions already today.

Update 2013-02-16: Microsoft partners can now download the Microsoft Dynamics CRM Mobility Roadmap slide deck from PartnerSource (login required).

From Polaris to Orion via Gemini

The new “Flow” UI of Dynamics CRM has been rolled out to existing CRM Online customers. This has caused both a lot of excitement as well as anxiety, since the new design and integrations (Bing Maps, Yammer etc.) are very tempting to be demonstrated as the next generation user experience, but the feature set of Polaris takes away many of the standard customization options that rely on form event scripting. I’ve covered the Polaris new features & gotchas in a previous post, in case you haven’t had a chance to dig deeper into the updated CRM Online version yet. Just to repeat once more what I’ve been trying to emphasize ever since latest Statement of Direction document was released: on-premise customers won’t get the new UI with Update Rollup 12, it arrives in the Orion release.

With that in mind, let’s get the big news out of the way before digging any deeper: Orion is not an Update Rollup or even Service Update type of a release, it is the next major version of Dynamics CRM. In his closing keynote Bill Patterson pretty much confirmed that it would be called “Microsoft Dynamics CRM 2013” (or 2014) for the on-premise customers. Not a whole lot of other details were shared, apart from the fact that the target release date is in Q3 2013. Although Bob Stutz was hesitant on giving any dates in his speech, July was mentioned more than once, but whether that refers to general availability or CRM Online is anybody’s guess as of now.

Before that, we’ll have time for another star in the spring sky: Gemini. Yes, it looks like there will be even more frequent releases for CRM Online than previously communicated. Gemini arrives in Q2 2013 and will focus on bringing the Marketing Pilot features acquired last October available to Dynamics CRM users. The feature set was shown in a very brief run through of slides, since the network issues that plagued the whole eXtreme CRM 2013 Rome event held at Marriott Park Hotel forced Bill to skip the live demo and resort to screenshots instead. Not much can be said about what to expect from Marketing Pilot at this stage, but here are some facts I picked up: (more…)
February 7, 2013
Breaking down the Polaris and Statement of Direction documents

After the announcement in July 2012 regarding the delayed delivery schedule of the CRM Anywhere functionality, Microsoft has been promising that their updated product roadmap would be announced “soon”. Well, it took until November eventually, but we now have two new documents available from them: the Statement of Direction and Microsoft Dynamics CRM December 2012 Service Update Release Preview Guide. In this post I’ll share a few thoughts and questions that these documents have raised in my mind.

Polaris (Microsoft Dynamics CRM December 2012 Service Update)

Much of the contents of Polaris was revealed in eXtreme CRM 2012 Las Vegas and tweeted out into the online communities. One major piece of news from there is only casually mentioned in the beginning of the Release Preview Guide document, so let’s emphasize it here once more:

This document is organized to highlight specific investments included in the December 2012 Service Update for Microsoft Dynamics CRM Online. This release begins in mid-December 2012 and will continue through January 2013.

Yes, on-premise and hosted customers will still need to wait another 6 months while the new functionality is previewed in the cloud. The Orion release, currently scheduled for around mid-2013, will include these new treats into the CRM server bits you can download and deploy on your own or outsourced hardware. In the meantime, there will be a gap during which some UI customizations and development can be done only in CRM Online, so remember to take this into consideration when planning you solution deployment strategies.

The new Flow UI, also known as the “Process-Driven UI” or “Refresh UI”, has been shown from the user’s point of view already earlier, but in the Release Preview Guide we get a first glimpse into the configuration options of how you can actually adjust it to match your real business processes. The Process Control Customization Tool appears to consist of a basic set of stages and steps, with no direct connection to the familiar workflow or dialog processes. Of course if you trigger a workflow process from a field value change you could include much more business logic into the stages and steps. The document mentions that there will be “several pre-defined steps such as locate existing contact and account”, so we’ll need to wait and see if the process steps will actually provide a new extension point that allows developers to create custom steps.

Ever since the Yammer deal in June, we’ve all been wondering (well, perhaps it’s just me who’s obsessed with these things) how this social business tool would be integrated into Dynamics CRM and specifically what it will do to the Activity Feeds functionality introduced in Q4 2011 Service Update. Looking at the Polaris UI preview, we still don’t have too many details about this, but at least there’s a screenshot for us to stare at. Back in July when the Flow UI was first shown, the Activity Feeds were presented on the opportunity form alongside activities and notes/attachments, but now it’s been replaced by a Yammer feed. However, the distinction between auto posts and user posts in the menu suggests that there’s a bit of the CRM Activity Feeds functionality in play here, since Yammer doesn’t have such concepts in their own product.

Showing updates regarding CRM records in the Yammer UI was already possible before Microsoft bought Yammer, thanks to the integration they had developed. In the release preview guide we can now read that “Microsoft will enable the ability to post messages from Microsoft Dynamics CRM to Yammer and vice versa”, which suggest a deeper level of integration, most likely leveraging Yammer’s Enterprise Graph. I guess it’s safe to say by now that the CRM R8 beta functionality developed for CRM Activity Feeds to filter the feed content has been permanently cancelled and all the efforts are aimed at integrating Yammer into Dynamics CRM. However, Microsoft will probably not completely rip out the existing feeds from on premises Dynamics CRM deployments nor implement a non-cloud Yammer, so the transition may take a while. Another thing worth noting is that the current free version of Yammer does not support any integration to applications like CRM, so the Enterprise Plan for Yammer may be required in order to leverage the new functionality in Dynamics CRM unless Microsoft changes the pricing policy.

Bing Maps integration will be available for the Flow UI, where “addresses for contacts and accounts will be displayed in an embedded contextual map provided by the Microsoft decision engine Bing”. There were some good comments to my previous Future Stars blog post about the licensing of Bing Maps, so you might want to check them out if visualizing your customer addresses on an integrated map is of interest to you. Just like with Yammer, currently the Bing Maps API requires a separate license when used in internal applications and there’s no mention of any changes to this model in the release preview guide, so it’s best to assume that these new Polaris features will not be free to users with a Dynamics CRM Online license alone.

Cross-browser support arrives with Polaris, but it’s a bit of a “yes and no” regarding support on iPad Safari browser. Yes, users will be able to access something else than Mobile Express on their iPad, but it’s not the same browser client as you’d have on a PC or Mac. A special version of the web client has been created for the iPad only, utilizing the new Flow UI forms. However, as the Flow UI is only available in a limited number of entities so far, only the “sales experience” is enabled in the iPad CRM client version. Judging by the menu below you can only access accounts, contacts, leads and opportunities. Any other entities (presumably even quotes, orders or products) will require you to click the “Launch Mobile Express” link, which will take you back to the CRM experience designed for pre-iPhone era smartphones. The Polaris version of iPad client seems therefore like an intermediate solution while we await for the full tablet UX to arrive.

So, where’s the Dynamics CRM Mobile part of the CRM Anywhere release? Hmm, not mentioned in this document, so let’s check out the long term roadmap next.

Statement of Direction, November 2012

This document discusses the Dynamics CRM product vision for the next 36 months and is therefore much less specific on the upcoming functionality than the Polaris release documentation. It starts with a list of upcoming applications to be added into Dynamics CRM in future releases. Putting the terminology into context, an example of a new application for CRM 2011 was goal management, so these would likely include a bunch of new default entities, business logic, UI enhancements and potential new integration points.

On the SFA front we’ve got Quote, Order, and Pricing Management, which is a very important area for Dynamics CRM to step up it’s game. Anyone who’s ever demoed the existing UI for creating quotes knows that the popup jungle is something you want to avoid showing to potential customers, so a more flat user experience for working with product lines . In the Service section the term Knowledge Management brings a breath of canned air from the past decade, especially when we later on hear that “SharePoint will power next-generation content and knowledge experiences to strengthen supporting business processes”. All joking aside, it’s pretty obvious that the KB functionality in Dynamics CRM is in need of a makeover, so bringing SharePoint into the picture is the obvious route for Microsoft to improve its CRM offering for service users.

The direction of marketing functionality development in Dynamics CRM will be shaped by Microsoft’s latest acquisition, Marketing Pilot. Although no one seems to have heard about the company before the MS press release, that doesn’t mean it wouldn’t be a good choice for the foundation which the v2.0 of Dynamics CRM marketing module would be built on. Whereas Skype and Yammer were big existing brands with their own technology stack, MarketingPilot is a small company that has developed their product on top of Microsoft’s platform and should therefore be much more easily assimilated into the Dynamics CRM product. Not a big splash like Salesforce.com’s acquisitions of Buddy Media or Radian6, not even close, but Microsoft have said marketing automation is one of their key investment areas for CRM, so let’s wait and see how that story develops.

While not exactly a bullet point in the Statement of Direction document, it’s pretty clear that Surface will be the central vehicle for launching the re-imagined Dynamics CRM experience and Microsoft have come up with a nice promotional video to build up the hype while we wait for the Windows 8 app to arrive. Folding the “Metro CRM app”, Yammer, Skype and Surface all into one sure does result in a compelling image of what the next generation of customer relationship management applications could be like.

What about devices other than the Surface? More precisely: what about mobile as in smartphone apps? Unfortunately there’s not much to say about them, except that there’s another delay for supporting iPhone and Android devices. Even the upcoming Windows Phone 8 customers won’t initially be able to use their mobile device for more than reading CRM records and posting Activity Feeds posts with the existing Microsoft Dynamics CRM Mobile client.

The February 2012 announcement of Microsoft partnering with CWR Mobility pretty much put everyone in a waiting mode, as the official mobile client for Dynamics CRM would have obviously been the safest bet for any customer or partner. Well, by now we can clearly see that the deal is off and the CWR client is no more “official” than Resco, TenDigits or any other ISV offering. Instead of buying a solution, Microsoft eventually decided that they need to be the ones who build it. In the long run I believe this is definitely the right strategy for them, as mobile is simply far too important to be an outsourced component of CRM.

We’ve heard from the Dynamics team that they’re betting big on HTML5 to deliver experiences across different devices. Even though Facebook famously backed off from their HTML5 strategy in favor of native apps, I’m somewhat optimistic that the path chosen by Microsoft can work better in the business apps landscape. MS will naturally build native CRM clients for Windows 8 and Windows Phone 8, but the effort required in delivering an enterprise scale mobile solution for a fragmented Android platform probably doesn’t make sense to them. Those are the gaps that ISV’s are there to fill, delivering more advanced offline clients for non-MS mobile platforms.

At the same time as the device specific offering is being rearranged, we’ve heard from a source claiming to have official confirmation from Microsoft that the Dynamics CRM CAL price will soon be increasing by 15 percent, in preparation of the upcoming support for more devices per user. Since there will not be any additional 30 USD monthly fee per mobile user, the user CAL can be leveraged on more devices and therefore it delivers more value to customers, which in turn means Microsoft sees it can justify a price increase. Although no one ever rejoices when the cost of a service goes up, I’m actually in favor of a pricing strategy where the mobile and tablet clients will be as easy as possible for any Dynamics CRM users to access, rather than the customer organizations having to go through the internal negotiations of who really needs a premium license for mobile CRM usage. There’s always the device CAL for those who need to just enable CRM access on a single PC per user, after all.

Conclusions

Polaris is certainly an important update for Dynamics CRM and in many ways it feels like the starting point for “the next chapter” of the product. With all the UI and client changes lined up for Orion in mid-2013, in my mind it raises the question that will this already be a fully new product á la Microsoft Dynamics CRM 2013? Any which way, I think Microsoft is right now delivering a compelling vision with their whole product portfolio and announcements this year, and this reflects positively on the Dynamics applications as well.

November 3, 2012
More rumors on Dynamics CRM browser and mobile support
While we wait for the official Release Preview Guide for the next Dynamics CRM update, let’s add some more water into the rumor mill. I came across an interesting blog post titled “What’s the status of Microsoft Dynamics CRM 2011 R8 (Update Rollup 9)” on the SyncraTec Solutions blog, which included the following piece of news:

The Safari browser is not going to work on the iPad. Instead, there will be a “specific mobile companion application” that won’t be available until post Fall 2012 Release. This (device-) specific mobile companion application will be based on html5 and work with any of Windows 8, iPad, or other tablet-type devices (e.g., Android).

So, not only will we be getting a new Refresh UI for the browser experience as well as the inevitable Metro CRM app, there’s also a third in-house CRM client in the works for mobile and tablet devices. Although the deal with making CWR Mobility’s CRM client available with Microsoft’s branding appears to be still in the works, this gives a whole new perspective on speculation for the reason why the mobile clients were delayed together with the cross-browser support. Why put the whole CRM Anywhere concept on hold just because the IE-specific scripts would have caused issues to PC and Mac users on an alternative browser? Well, seems like there’s more to the whole “companion” client story than slide below from WPC 2012 would have lead us to believe.

I’ve never been fully convinced that it’s a good idea to use a similar CRM client app both on the small smartphone screen and the 10″ screen of a typical tablet device (read: iPad). The use cases for these devices tend to vary quite a lot, at least in my personal experience. The upcoming Metro UI of Windows 8 seems to fit very well with the tablet scenarios that aim to replace traditional laptops as the devices which you take with you to the meeting rooms and other temporary workspaces. However, there are currently zero tablets out there running Windows RT (at least in the hands of end users) and a growing number of iOS and Android devices. Since Metro will make many Microsoft apps exclusive to Microsoft platforms again, how do you capture the audience that needs a mobile CRM solution but doesn’t want to replace all their hardware the very moment Win8 becomes generally available?

It appears now that this is a market Microsoft intends to go after, by building a HTML5 based client specifically designed for the smaller screens. Based on the above quote, we’ll see an app that is platform specific, but will they take the same route as Facebook did with their iPad app and just embed a browser view into the UI chrome of iOS and Android operating systems? Or will there be more native features used in each platform, which would be the opposite approach to the responsive design paradigm that’s become trendy with public websites nowadays? And what will remain as the domain of the existing iPad app that was promoted so much back in Convergence 2012?

Another question that arises from statement of “CRM on Safari browser will not work on iPad” is whether this means Dynamics CRM is not officially supported on that browser/device combo or if Microsoft will actually actively block the usage of the browser client on a tablet device? Earlier this spring the message was that the browser support matrix published would indicate which platforms would fall under Microsoft’s customer support plans, but other devices like Android might still work OK. Although the Dynamics CRM browser user interface that has been designed to be used with a mouse would surely not be optimal on a multi-touch tablet, the initial reports from running the UR9 / R8 beta on the iPad Safari browser were saying the experience wasn’t actually that bad at all.

Returning back to the R8 discussion, we now have confirmation also from a Microsoft representative that the following features will not be published this summer but instead be delayed until Q4 2012:
- Custom workflow activities on CRM Online
- Activity Feeds solution update with view filters
Bummer. Many developers and ISV’s were really waiting for the possibility to start utilizing custom code in workflow processes, but now with CRM Online still not supporting them and 2/3 of new Dynamics CRM customers choosing the Microsoft hosted cloud platform, there’s not much opportunities to release commercial solutions with custom workflow activities until later this year.

Why the Activity Feeds update is not released either is difficult to understand. While testing the R8 beta the new filter features seemed like a very welcome addition that would surely make it easier to deploy Activity Feeds into the day-to-day operations of CRM users without worrying about how to get the users to follow relevant records. The only sensible explanation for this delay could be that Microsoft has decided to pull back some of their own feed functionality and try to merge them with the Yammer platform’s capabilities. Given the relatively short time frame until Q4, I’m not sure how much integration could actually be developed between Yammer’s feeds and the MS stack of business applications, but let’s see how this thing develops.
July 31, 2012