Jukka Niiranen

Tag: Yammer

  • Breaking down the Polaris and Statement of Direction documents

    After the announcement in July 2012 regarding the delayed delivery schedule of the CRM Anywhere functionality, Microsoft has been promising that their updated product roadmap would be announced “soon”. Well, it took until November eventually, but we now have two new documents available from them: the Statement of Direction and Microsoft Dynamics CRM December 2012 Service Update Release Preview Guide. In this post I’ll share a few thoughts and questions that these documents have raised in my mind.

    Polaris (Microsoft Dynamics CRM December 2012 Service Update)

    Much of the contents of Polaris was revealed in eXtreme CRM 2012 Las Vegas and tweeted out into the online communities. One major piece of news from there is only casually mentioned in the beginning of the Release Preview Guide document, so let’s emphasize it here once more:

    This document is organized to highlight specific investments included in the December 2012 Service Update for Microsoft Dynamics CRM Online. This release begins in mid-December 2012 and will continue through January 2013.

    Yes, on-premise and hosted customers will still need to wait another 6 months while the new functionality is previewed in the cloud. The Orion release, currently scheduled for around mid-2013, will include these new treats into the CRM server bits you can download and deploy on your own or outsourced hardware. In the meantime, there will be a gap during which some UI customizations and development can be done only in CRM Online, so remember to take this into consideration when planning you solution deployment strategies.

    The new Flow UI, also known as the “Process-Driven UI” or “Refresh UI”, has been shown from the user’s point of view already earlier, but in the Release Preview Guide we get a first glimpse into the configuration options of how you can actually adjust it to match your real business processes. The Process Control Customization Tool appears to consist of a basic set of stages and steps, with no direct connection to the familiar workflow or dialog processes. Of course if you trigger a workflow process from a field value change you could include much more business logic into the stages and steps. The document mentions that there will be “several pre-defined steps such as locate existing contact and account”, so we’ll need to wait and see if the process steps will actually provide a new extension point that allows developers to create custom steps.

    Ever since the Yammer deal in June, we’ve all been wondering (well, perhaps it’s just me who’s obsessed with these things) how this social business tool would be integrated into Dynamics CRM and specifically what it will do to the Activity Feeds functionality introduced in Q4 2011 Service Update. Looking at the Polaris UI preview, we still don’t have too many details about this, but at least there’s a screenshot for us to stare at. Back in July when the Flow UI was first shown, the Activity Feeds were presented on the opportunity form alongside activities and notes/attachments, but now it’s been replaced by a Yammer feed. However, the distinction between auto posts and user posts in the menu suggests that there’s a bit of the CRM Activity Feeds functionality in play here, since Yammer doesn’t have such concepts in their own product.

    Showing updates regarding CRM records in the Yammer UI was already possible before Microsoft bought Yammer, thanks to the integration they had developed. In the release preview guide we can now read that “Microsoft will enable the ability to post messages from Microsoft Dynamics CRM to Yammer and vice versa”, which suggest a deeper level of integration, most likely leveraging Yammer’s Enterprise Graph. I guess it’s safe to say by now that the CRM R8 beta functionality developed for CRM Activity Feeds to filter the feed content has been permanently cancelled and all the efforts are aimed at integrating Yammer into Dynamics CRM. However, Microsoft will probably not completely rip out the existing feeds from on premises Dynamics CRM deployments nor implement a non-cloud Yammer, so the transition may take a while. Another thing worth noting is that the current free version of Yammer does not support any integration to applications like CRM, so the Enterprise Plan for Yammer may be required in order to leverage the new functionality in Dynamics CRM unless Microsoft changes the pricing policy.

    Bing Maps integration will be available for the Flow UI, where “addresses for contacts and accounts will be displayed in an embedded contextual map provided by the Microsoft decision engine Bing”. There were some good comments to my previous Future Stars blog post about the licensing of Bing Maps, so you might want to check them out if visualizing your customer addresses on an integrated map is of interest to you. Just like with Yammer, currently the Bing Maps API requires a separate license when used in internal applications and there’s no mention of any changes to this model in the release preview guide, so it’s best to assume that these new Polaris features will not be free to users with a Dynamics CRM Online license alone.

    Cross-browser support arrives with Polaris, but it’s a bit of a “yes and no” regarding support on iPad Safari browser. Yes, users will be able to access something else than Mobile Express on their iPad, but it’s not the same browser client as you’d have on a PC or Mac. A special version of the web client has been created for the iPad only, utilizing the new Flow UI forms. However, as the Flow UI is only available in a limited number of entities so far, only the “sales experience” is enabled in the iPad CRM client version. Judging by the menu below you can only access accounts, contacts, leads and opportunities. Any other entities (presumably even quotes, orders or products) will require you to click the “Launch Mobile Express” link, which will take you back to the CRM experience designed for pre-iPhone era smartphones. The Polaris version of iPad client seems therefore like an intermediate solution while we await for the full tablet UX to arrive.

    So, where’s the Dynamics CRM Mobile part of the CRM Anywhere release? Hmm, not mentioned in this document, so let’s check out the long term roadmap next.

    Statement of Direction, November 2012

    This document discusses the Dynamics CRM product vision for the next 36 months and is therefore much less specific on the upcoming functionality than the Polaris release documentation. It starts with a list of upcoming applications to be added into Dynamics CRM in future releases. Putting the terminology into context, an example of a new application for CRM 2011 was goal management, so these would likely include a bunch of new default entities, business logic, UI enhancements and potential new integration points.

    On the SFA front we’ve got Quote, Order, and Pricing Management, which is a very important area for Dynamics CRM to step up it’s game. Anyone who’s ever demoed the existing UI for creating quotes knows that the popup jungle is something you want to avoid showing to potential customers, so a more flat user experience for working with product lines . In the Service section the term Knowledge Management brings a breath of canned air from the past decade, especially when we later on hear that “SharePoint will power next-generation content and knowledge experiences to strengthen supporting business processes”. All joking aside, it’s pretty obvious that the KB functionality in Dynamics CRM is in need of a makeover, so bringing SharePoint into the picture is the obvious route for Microsoft to improve its CRM offering for service users.

    The direction of marketing functionality development in Dynamics CRM will be shaped by Microsoft’s latest acquisition, Marketing Pilot. Although no one seems to have heard about the company before the MS press release, that doesn’t mean it wouldn’t be a good choice for the foundation which the v2.0 of Dynamics CRM marketing module would be built on. Whereas Skype and Yammer were big existing brands with their own technology stack, MarketingPilot is a small company that has developed their product on top of Microsoft’s platform and should therefore be much more easily assimilated into the Dynamics CRM product. Not a big splash like Salesforce.com’s acquisitions of Buddy Media or Radian6, not even close, but Microsoft have said marketing automation is one of their key investment areas for CRM, so let’s wait and see how that story develops.

    While not exactly a bullet point in the Statement of Direction document, it’s pretty clear that Surface will be the central vehicle for launching the re-imagined Dynamics CRM experience and Microsoft have come up with a nice promotional video to build up the hype while we wait for the Windows 8 app to arrive. Folding the “Metro CRM app”, Yammer, Skype and Surface all into one sure does result in a compelling image of what the next generation of customer relationship management applications could be like.

    What about devices other than the Surface? More precisely: what about mobile as in smartphone apps? Unfortunately there’s not much to say about them, except that there’s another delay for supporting iPhone and Android devices. Even the upcoming Windows Phone 8 customers won’t initially be able to use their mobile device for more than reading CRM records and posting Activity Feeds posts with the existing Microsoft Dynamics CRM Mobile client.

    The February 2012 announcement of Microsoft partnering with CWR Mobility pretty much put everyone in a waiting mode, as the official mobile client for Dynamics CRM would have obviously been the safest bet for any customer or partner. Well, by now we can clearly see that the deal is off and the CWR client is no more “official” than Resco, TenDigits or any other ISV offering. Instead of buying a solution, Microsoft eventually decided that they need to be the ones who build it. In the long run I believe this is definitely the right strategy for them, as mobile is simply far too important to be an outsourced component of CRM.

    We’ve heard from the Dynamics team that they’re betting big on HTML5 to deliver experiences across different devices. Even though Facebook famously backed off from their HTML5 strategy in favor of native apps, I’m somewhat optimistic that the path chosen by Microsoft can work better in the business apps landscape. MS will naturally build native CRM clients for Windows 8 and Windows Phone 8, but the effort required in delivering an enterprise scale mobile solution for a fragmented Android platform probably doesn’t make sense to them. Those are the gaps that ISV’s are there to fill, delivering more advanced offline clients for non-MS mobile platforms.

    At the same time as the device specific offering is being rearranged, we’ve heard from a source claiming to have official confirmation from Microsoft that the Dynamics CRM CAL price will soon be increasing by 15 percent, in preparation of the upcoming support for more devices per user. Since there will not be any additional 30 USD monthly fee per mobile user, the user CAL can be leveraged on more devices and therefore it delivers more value to customers, which in turn means Microsoft sees it can justify a price increase. Although no one ever rejoices when the cost of a service goes up, I’m actually in favor of a pricing strategy where the mobile and tablet clients will be as easy as possible for any Dynamics CRM users to access, rather than the customer organizations having to go through the internal negotiations of who really needs a premium license for mobile CRM usage. There’s always the device CAL for those who need to just enable CRM access on a single PC per user, after all.

    Conclusions

    Polaris is certainly an important update for Dynamics CRM and in many ways it feels like the starting point for “the next chapter” of the product. With all the UI and client changes lined up for Orion in mid-2013, in my mind it raises the question that will this already be a fully new product á la Microsoft Dynamics CRM 2013? Any which way, I think Microsoft is right now delivering a compelling vision with their whole product portfolio and announcements this year, and this reflects positively on the Dynamics applications as well.

  • Future stars: Dynamics CRM roadmap news from Las Vegas

    We didn’t yet get a new Statement of Direction or Release Preview Guide for the future releases of Microsoft Dynamics CRM from today’s eXtreme CRM 2012 Las Vegas keynote by Craig Dewar, titled “Microsoft Dynamics CRM – Now and In the Future”. That is scheduled to happen next week, but who wants to wait around for the information that has been shared to the privileged few who attended the eXtreme CRM session?

    Lucky for us who weren’t able to go to Vegas, the best new bits revealed at the session were tweeted out by outstanding #MSDYNCRM community contributors like Neil Benson, Shawn Tabor, Brad Koontz, Bob Hatcher and Eric W Cahoon. Here’s a “best of #eXtremeCRM tweets” collection that tries to summarize what was presented in Dewar’s session.

    Q4 2012: Polaris

    Let’s start with the updates coming in the very near future. The next release is codenamed “Polaris” will be out in Q4 2012, so this is the “Fall 2012” release we saw on an earlier roadmap slide. More specifically, the new functionality will be delivered as a part of Update Rollup 12 during December 2012 for both on-premise and for CRM Online customers.

    Polaris will contain upgrades to the browser UI as seen in the WPC 2012 session in July. It will include the Process Driven Refresh UI and deliver a more “flat” user experience to better match the look & feel of Office 2013. Also, the cross-browser support originally scheduled for Q2 2012 Service Update will now be delivered in December with UR12 and this part will affect also on-premise and hosted CRM environments. The previously delayed custom workflow activity support for CRM Online will be delivered within the same UR12 update schedule.

    New announcements made at the eXtreme CRM keynote for Q4 2012 include click-to-call integration with Lync and Skype (both of which are Microsoft products these days, in case you forgot). CRM Online customers will get a simple Bing Maps integration with maps embedded on the customer forms. Presumably the CRM Online subscription will in the future include a license to use Bing Maps on an internal application whereas customers who’ve bought perpetual server and client licenses from Microsoft need to acquire a separate license to use the mapping functionality through the API (remember: it’s not a free service, like the Bing Maps or Google Maps website).

    Q2 2013: Orion

    The release after Polaris carries the codename “Orion” and is scheduled for Q2 2013. What’s special about this release is that it will be CRM Online only. Whether on-premises and hosted CRM clients will be completely left without updates in Q2 remains to be seen, but the new release cadence suggest only a single major update for on-premises customers per year. The Update Rollup release schedule with an 8 week cycle should still remain unchanged, though, so it’s likely to be a bit of a mixed bag of what’s really “Online only” in terms of new or changed functionality. Update: it’s actually the Q4 2012 Polaris that will be Online only, see the comments at the end from Craig Dewar.

    As I’ve already speculated for a long time, the new Agaves in Office 2013 apps will be used as the means to deliver Dynamics CRM support for Outlook Web Access, both in OWA and MOWA (mobile app). This will finally enable tracking content from your inbox into CRM without having to live with the Outlook desktop client legacy. Also the synchronizing of items from Exchange will be possible on the server side with the Orion release in Q2 2013.

    Yammer integration, which presumably goes much deeper than the current integration solution built by Yammer before being acquired by Microsoft, is scheduled for Q2 2013. Other than this, concreted evidence of bringing social channels into Dynamics CRM was not leaked from Vegas, so we’ll need to wait a bit longer to see how Microsoft intends to deliver on the social story they’ve been promoting for CRM since this time last year. Back when we were still talking about Polaris as the R9 release this was supposed to connect Dynamics CRM with the external communities in a big way, but no major announcements have so far been made on this front.

    Ok, I did spot one physical evidence of social CRM from the Extreme CRM announcements, in the form of a new Social CRM solution built by Sonoma Partners. It’s baked into the updated version of CRM Demo Builder, which now allows you to provision CRM + SharePoint on the same, shared Office 365 platform, thus achieving single sign-on. Whether this particular Social CRM app will be made available to all CRM customers is something I’m not yet sure, but it looks like quite a solid little app for bringing Twitter feeds into CRM by using the same look & feel as the previous Activity Feeds solution. You can promote tweets into new/existing leads, contacts, accounts, cases or opportunities, after which you see the original tweet in CRM as an Activity Feed post. Nothing revolutionary in itself, but a welcome feature, if something like this is actually on Microsoft’s roadmap.

    That’s all of the news I picked up so far from the event by following the social networks. Did I miss any interesting tweet from #eXtremeCRM or an important piece of news? Leave a comment & let’s assemble the pieces of the Dynamics CRM roadmap together!

    Update 2012-09-04: I received clarification on the release roadmap from Craig Dewar himself, here’s the update:

    • “Polaris due Q4 2012 is online only with one exception. There is one capability in Polaris namely cross browser that is of such high interest we will release that capability on premise also.”
    • “Orion due Q2 2013 is online and on premise. It will include all Polaris functionality in addition to many new capabilities.”

    Based on my interpretation of the above, CRM Online customers will get the Polaris functionality first, while on premise and hosted CRM customers receive these updates 6 months later when Orion comes out.

  • Why Microsoft needs to buy Yammer

    Edit 2012-06-25: it has now been confirmed, Microsoft has acquired Yammer. The rest of the post is still valid, so please do read on.

    There’s a rumor going around as of June 14th that Microsoft is about to buy Yammer for over $ 1 billion. While Yammer is not strictly speaking about CRM or even social CRM, they are very much about the social business transformation that is shaking up all the tools that businesses use, including CRM. That’s why I thought I’d share some thoughts and examples of why I think this deal would be really important for Microsoft.

    First, a couple of tasks that are not too much fun with the Microsoft business apps as of now.

    Sharing content is not fun

    Our corporate intranet was upgraded from SharePoint 2007 (BPOS) to 2010 a few months ago. I was interested in trying if I could leverage the built in social capabilities for replacing our Yammer network (free version, in limited use, shadow IT at its best) for sharing interesting online articles with our team. In Yammer you get a cool graphical preview of the shared URL’s target page, you can add tags right under your post (or through hashtags), mention people in posts, follow them etc. All the good stuff that’s made Twitter what it is + then some.

    Looking for a way to properly do this in our SharePoint intranet got me really confused:

    Should I write my comment + URL on the little note board in my personal page? Hmm, no this doesn’t achieve what I want. Do I put it on the callout box on top of my profile picture? Naah, that just works for short “working on CRM implementation at Singapore” type of updates, not URLs. Looks like there’s no good user experience for link sharing round here, and even if there was, how would people actually discover my content? Or if they would, what place could they use for replying and starting a discussion around the topic?

    The sheer amount of effort I was required to put in investigating how the SharePoint social features work is already a showstopper, as most other users won’t be interested in making that kind of an investment. On Yammer and other modern social tools they don’t need to RTFM. If you know how to use Facebook, then you know enough about Yammer to get started. Which is why I’ve sticked with Yammer for content sharing and left SharePoint mainly for document management purposes.

    Sure, a lot of social functionality could be developed by using SharePoint 2010 as the platform for it. Unfortunately the word “could” very often gets replaced with “won’t” in real life. I call it the 90-9-1 rule of business apps. 90% of customers stick with the out-of-the-box functionality, either by choice or by ignorance. 9% invest resources into configuring and customizing the functionality to meet their own requirements. Only 1% go and develop something really cool that squeezes out all that “could” juice from the application by building advanced integrations & custom UI’s.

    “But wait, isn’t SharePoint 2013 going to kill all the other enterprise social software with its new social features?” I’d love to see that happen, but there’s been some doubts expressed about this and I think the rumors sound all too plausible (see: Microsoft: SharePoint 2013 Will Suck at Social – Get Something Else!).

    Searching for content is not fun

    Dynamics CRM is a great platform in so many ways, but one thing that’s severely lacking in it is the search capabilities. No, not the Advanced Find query editor, which is awesome (well, as awesome as FetchXML limitations allows it to be, but anyway). I mean the kind of searches we do on 99% of our daily applications: free text search.

    If I want to look up opportunity records that contain the text “foo” and “bar”, I can’t just type it into a search box like in Google as only a single search term is supported on Quick Find (yeah, I know Outlook client is a different app). Alternatively, if I want to look for “foobar” from all my records in CRM, I’ll need to acquired a global search add-on from a 3rd party, since Dynamics CRM doesn’t provide a cross-entity search capability. (Oh, and did I mention you can’t search the Activity Feed post content at all?) Sure, you could again build a solution for this with BCS and SharePoint, but that get’s us back to the 90-9-1 rule…

    Yammer sure promises a lot with its Universal Search functionality, with advertised capabilities to search across LoB apps like SAP or SharePoint. Whether they can deliver, I’m not sure yet, since at least the free version’s search is often unable to find content that is there. Still, they support the “human” way of searching for unstructured content, which means they can always improve the functionality, simply because they have it to begin with.

    Why Yammer wouldn’t solve everything

    If Microsoft buys Yammer tomorrow, will these things get fixed overnight? No, probably they won’t. Their logo will surely find its way into all presentations in a heartbeat, but the practical implications may be less immediate. Consider Skype, how much has that acquisition changed the lives of Microsoft customers? Not very much yet, probably Windows Phone 8 will be the first real evidence of Skype being an MS product. Another example could be Microsoft’s deal with CWR Mobile, which will initially only change the purchase process and branding of Microsoft Dynamics CRM Mobile for CRM Online users. Since Yammer has just recently announced their own integration to Dynamics CRM, that would most likely be the extent of MS’s offering for quite some time.

    When a solution comes from the outside, integrating it into the portfolio with the rest of the products can be troublesome. Dynamics CRM is pretty much an in-house product that Microsoft has developed internally, unlike for example their ERP products they’ve acquired from elsewhere. My knowledge of NAV, AX, SL, GP or C5 is very limited and I don’t claim to understand the day-to-day challenges that accounting people face when dealing with legislative quirks that us CRM guys don’t need to worry about, but: five products vs. one?

    Sometimes you may not have the choice of buy vs. build if the market is expecting you to make big acquisitions to prove that you haven’t fallen behind your competition on investment levels. Oracle and Salesforce.com sure have been big spenders when it comes to anything related to social. $5 billion and $3 billion respectively, as illustrated on this infographic,  all spent on buying themselves a suite of applications that can deliver a social CRM / social business platform when combined.

    Should Microsoft go on a similar shopping spree? I don’t think trying to buy your way into social business is necessarily the right or only answer. What’s most importnat in my opinion is that after adopting the cloud Microsoft will set its next focus to be adopting social, for real. Betting on the cloud is starting to pay off for Microsoft the way I see it. Now it’s time for their next move. All in, once again?