Tag: wpc

XRM Rebooted with Dynamics 365 Embedded?

The next major release of Microsoft Dynamics 365 Customer Engagement, the July 2017 Update, has been called “the biggest release to date” by the product team. If you look at the number of features that a single release now touches, with the product offering being further divided into Enterprise Edition and Business Edition, the number of work streams sure is massive. It’s amazing to think how much wider the scope of Dynamics 365 is today compared to “just” five years ago when it was still Dynamics CRM and the primary target seemed to be making the traditional sales-service-marketing CRM package to work with modern browsers (non-IE), devices (mobile) and infrastructure (cloud). Here’s the roadmap presented in WPC 2012:

Times change and even the Worldwide Partner Conference has evolved into Microsoft Inspire now – which I think is far too close to Microsoft Ignite as a name, since I’ve found myself mixing #MSInspire with #MSIgnite all the time. Anyway, this annual MS partner conference launched on July 10th with a keynote led by Satya Nadella. The recording of this is naturally already available, but you could also check out my Storify collection of the most interesting tweets from the event:

One of the announcements that didn’t get much space on the big stage but certainly has big potential implications for the Dynamics ecosystem was the announcement of a new ISV Cloud Embed program for partners. With a reference to their earlier success with offering Azure IaaS and PaaS services as the foundation for ISV applications, Microsoft now states that it will offer also higher level services available as building blocks for ISV apps. The list shown below includes “Dynamics 365 Embedded”.

Yes, it shows a number of other embeddable products too, like PowerApps and Flow, but c’mon – those are newcomers to the Microsoft product portfolio. Dynamics as in CRM and later Customer Engagement has been around for a decade and a half now! One does not simply rip the CRM roots out of the platform (assuming that it even is the CRM part and not AX/NAV) and then use the remaining parts as a building block for an ISV app. Except that it might just be happening soon.

This is not a brand new concept of course. Since I have a tendency of documenting the platform evolution of Dynamics CRM/XRM/365/CE/etc. onto my blog posts, all I have to do is search and reference my earlier writings these days. Back in 2010 when Office 365 was launched, I posted the first reference to the concept of “Dynamics CRM Services”. This is turned out to be pure slideware in the end, as the early illustrations of what the high level Azure services architecture was planned to be never quite materialized in that format. Read this post from Simon Hutson for a great overview of the buzz and confusion around CRM Services.

The statement in 2008 was:

“In the future, developers will have access to SharePoint & CRM functionality for collaboration and building stronger customer relationships. With the flexibility to use familiar developer tools like Visual Studio, developers will be able to rapidly build applications that utilize SharePoint and CRM capabilities as developer services for their own applications. Developers can expect a breadth of SharePoint & CRM capabilities across the spectrum of on-premises, online & the Azure Services Platform.”

With this week’s statement on Dynamics 365 Embedded, could the “future” referenced in the original text actually arrive ten years later? We don’t know for sure yet, but there are a lot of signs pointing towards that direction. If you followed the V9 Preview Executive Briefing or skimmed through my collected tweets from it, then you might already be aware of the concept of App/Plat Separation that’s taking place right this very moment. The earlier built-in application functionality of sales, marketing and services that you always got preinstalled with a CRM instance are now being moved into solutions like the newer Field Service etc. already are. Not only that, but also the built-in ASPX controls for data presentation components like grids and dialogs are now being rewritten with the new Custom Control Framework.

And what about Azure? Well, it’s everywhere you look now with the new features built for Dynamics 365. Then there’s also… something that will become more clear as the GA of V9 approaches. With all of this technical architecture being lined up for the next generation XRM, it looks like the only thing missing really is a commercial model for selling Dynamics 365 without the CRM. Now that we have the ISV Cloud Embed program announced at Inspire 2017, I would say the time has come to give the people what they want:

That Twitter poll ain’t open anymore, but please feel free to place your bets in the comments section of this post! What might the Embedded future of Dynamics 365 be and what still needs to happen in your opinion?

July 11, 2017
Dynamics 365: The Next Chapter of MS Cloud Business Apps
Have you heard about this brand new thing called “Dynamics 365” yet? If you attended or followed the WPC 2016 conference, I bet you have, since it was the big headline news for Microsoft’s partners and corporate customers that kicked off their FY17. Satya Nadella spent a significant part of the WPC keynote explaining how Dynamics 365 is the service through which his vision of reinventing business processes comes to life. So, obviously there’s got to be some big things packaged into this new offering. But putting the visions aside for a moment, what exactly does this service contain in practice?

In short, Microsoft Dynamics 365 is both the same old and brand new when it comes to the underlying components. As presented by many of the tech news sites, essentially Dynamics 365 is about taking the previous Dynamics CRM & ERP products and bundling them into a single cloud service. Comparing it to “the other 365”, meaning Office, it’s not an entirely different approach than taking established server applications like SharePoint & Exchange and making them easier to purchase via a single Office 365 plan. While the name is different and the tools to administer the applications are specific to the subscription service, beneath the portal there are many of the same bits as you could have on your own servers, too. In the case of Dynamics 365, you’ll be mostly getting the latest versions of CRM and AX/NAV from the Microsoft cloud.

“Ok, so we’ll have a new SKU to purchase Dynamics products from the cloud. A bit like the earlier bundles for Sales Productivity then, where you bought CRM, Office 365 and Power BI for a discounted price. Got it, can I now go back to chasing nearby Pokémons with my phone ’cause I’d really want to catch them all?” Well, if you ask me, I think you should look a bit deeper into the Dynamics 365 story to understand how it really will impact CRM as a product as well as the ecosystem around it. I too was initially a bit skeptical about this whole thing when reading the first press release from Microsoft, but the more I’ve investigated the pieces of information available at this early stage, the more I’ve started to believe that what we have here isn’t a mere product marketing stunt but rather the next major chapter in the story of Microsoft Dynamics applications.

Satya’s Masterplan

One year ago when Microsoft announced that they were going to tear down the silo of MBS (Microsoft Business Solutions) and merge Dynamics product teams into C+E (Cloud and Enterprise), Nadella said he wanted to “enable the company to accelerate ERP and CRM work and bring it into the mainstream C+E engineering and innovation efforts.” It took a while before saw what this “mainstreaming” really means, but I believe Dynamics 365 is the major output from this process that started with the restructuring. It is elevating the Dynamics product offering from being just an app you can order via the Office 365 portal and turning it into a proper destination of its own.

Back when I was starting my first gig as a Dynamics CRM consultant in 2010, I distinctly remember the day after I had returned home from the Convergence conference in Prague. I was about to sign the contract with my new employer and was riding in a cab with my boss to be, catching up on the latest tweets (with my Windows Mobile 6.0 device and whatever apps we had back then). I came across Microsoft’s announcement of Office 365 and said to him “have you heard about this already, might be kind of a big deal for the business”. Well, the business of my upcoming employer was largely about hosted MS business applications and it turned out to a big deal indeed, as the rationale for offering local CRM or Exchange instances eroded much faster than most service providers were willing to understand – let alone for them to adapt to this new reality.

How I see this relate to the recent Dynamics 365 announcement is that when you stop to think about the tools we work with these days, it’s not just about the cloud as a delivery channel. If it were enough for the customer organizations to just use their business applications via a browser, from a server environment managed by someone other than your own IT department, then we’d still probably be happily working in the BPOS era of application servers hosted by “someone out there”. In reality, it rarely is about the servers or even the server application bits. It’s about services: how they can be consumed and how information flows between them. Sure, someone of course needs to set up the services, but once that problem has been solved (e.g. Dynamics CRM Online removing the need for manually installing customer specific CRM instances) it’s time to start solving problems higher up in the value chain. This, I believe, is what Microsoft is aiming to achieve with Dynamics 365. Making it more than just the sum of its parts, by lowering the barriers between the apps and encouraging customers to build solutions that consist of a network of apps – from MS and ISVs. The new AppSource portal is therefore a very important part of the Dynamics 365 story (even though at launch time it’s not yet that much better than the infamous Dynamics Marketplace).

Front to the Back with Dynamics 365

Once launched later this year, Dynamics 365 will be available as two editions. The Enterprise Edition will be made up of Dynamics CRM modules and Dynamics AX, whereas the Business Edition is being built on top of Project Madeira (brand new cloud version of Dynamics NAV, from what I know). Details about the pricing haven’t yet been disclosed, but at WPC there were slides shown that outline the different plans that the Enterprise Edition will offer. Since the Business Edition is clearly a lot more “work in progress” at this stage, and because it might not even contain any of the Dynamics CRM functionality (if I read the WPC materials correctly), it’s best for us to focus on analyzing the Enterprise Edition.

Looking at it from a CRM perspective, the platform formerly known as Dynamics CRM is being broken down into smaller modules that can be purchased separately. We’ve already seen how the recent CRM Online enhancements like Project Service and Field Service have been introduced as separately licensed modules (and their trials are now distributed via AppSource), but with Dynamics 365 this will be taken even further. A sales user can be assigned only a license to the “Sales app”, rather than needing a “CRM Online Professional” license to manage their opportunity pipeline. Even without knowing the price points for per app licenses in Dynamics 365, it’s easy to see that the barrier for consuming application features from the cloud will be lower when you can only select what you want. In the on-premises world the traditional “all you can eat” model of Dynamics CRM licensing probably made sense, but if Microsoft now has the option to make their cloud service available in various different shapes and sizes, why wouldn’t they?

Even though there will be more individual apps to choose from, the main value proposition of Dynamics 365 is in the possibility of making the whole end to end business process visible to the users. Traditional licensing silos between the front office CRM system and the back office ERP system have often led to scenarios where employees need to ask another employee to check information from a system they can’t access – or needing to work with limited snapshots or static reports rather than the real-time dynamic data from the business application. Microsoft surely recognizes this as a great opportunity to move customers gradually away from using legacy ERP systems by offering a cloud platform where the licensing model is no longer determined by the server application barriers but rather the workloads of the users. The Enterprise Edition contains a “Dynamics 365 for Team Members” plan that covers read rights to each and every application, from marketing to operations (the ERP part), which specifically addresses the information silo issue.

How Can It Actually Work?

Knowing that all the CRM and ERP applications under the Microsoft Dynamics umbrella have been completely separate products with little in common when it comes to architecture, how is Microsoft going to turn these into a single business application platform all of a sudden? Well, that is the billion $ question to which we don’t yet have an exact answer, but let’s speculate a bit while we await for it.

Microsoft has announced that underneath the Dynamics 365 apps there will be a platform layer called Common Data Model. On the official Microsoft Dynamics blog this CDM is described with the following words:

The common data model is a cloud-resident business database, built on years of experience with our enterprise customers. It will come with hundreds of standard business entities spanning both business process (Dynamics 365) and productivity (Office 365). The standardization and consistency of schema enables partners to build innovative applications and to automate business processes spanning the entire business process spectrum with confidence their solutions can be easily deployed and used across Microsoft’s entire customer base.

Hmm, okay, so there’s at least going to be a new database in addition to the application specific databases of CRM and AX, as we can see from the Dynamics 365 architecture image below. The promise of a “standardized, consistent schema” also implies that at least the OoB entities will be connected across CRM and AX without any additional configuration effort required. Now, how exactly the integration of custom entities can be configured, or how the platform will handle the business logic involved in each connected app is something that isn’t very clear at this point.

Surprisingly enough, the most detailed information about CDM was first released not via the Dynamics product blogs but on the Power Apps blog. The post PowerApps and the Microsoft Common Data Model gives us the first practical view into what functionality the CDM part of the platform is expected to deliver. Some examples:
- CDM will encompass not only CRM and AX but also the data model of productivity apps like Outlook.
- CDM will include complex data types like address and auto-numbering.
- CDM will contain features familiar to CRM admins, like field level security and auditing.
Once the CDM Preview arrives in August we’ll hopefully get to explore the contents and functionality of this data model via the PowerApps Studio at least, even though Dynamics 365 itself will probably arrive a bit later. On another PowerApps blog post, it was announced that there will be a Dynamics 365 specific SDK, which should be launched in preview mode before the year ends.

Why does the PowerApps team work so actively in bringing this information available? There’s a simple explanation: PowerApps, Power BI and Flow are a fundamental part of the Dynamics 365 product offering. They are included in the Enterprise Edition plans and they form the new business application platform that supports the 365 apps on top of them – to the extent that there is now even a dedicated site to describe the capabilities of these three products.

Since business process orchestration is fundamentally a cross-application domain, it makes a lot of sense that you don’t only rely on the workflow process engines found inside applications like CRM. Also, if you’ve tried to leverage these three tools with current Dynamics CRM Online application, it soon becomes obvious that working with the relational data and specific data types of CRM is not where Power BI, PowerApps or Flow currently excel. Therefore what CDM as part of Dynamics 365 can offer for the business process orchestration tools to make the interaction easier is surely very welcome.

Farewell to On-prem

All of this you see coming available for Dynamics 365 is exclusive to the Microsoft cloud. Period. While you could of course take many of the individual technologies like Dynamics CRM and build custom integrations to your own servers, a single commercial offering licensed and managed by Microsoft will not become available for that environment.

In the past Microsoft has been using the “power of choice” as an argument on why investing in Dynamics CRM technology is a safer choice than going with a cloud-only platform like Salesforce. Six years ago when CRM Online was launched that certainly was an important benefit of the MS stack. Even though the business world is a lot more “cloud ready” today, there still are many scenarios where a service hosted outside the borders of the customer’s country is not a valid option. Nevertheless, the power of choice isn’t such a clear differentiator anymore if pretty much everyone is making the same choice. For those organizations who are able to move ahead at the speed of cloud, there just has to be a fast track available. Sure, CRM Online has already been developing at a faster release cadence than CRM on-prem, but with Dynamics 365 the ties are officially cut now.

It isn’t a completely new situation, even within the Dynamics product family. From what I know about Dynamics AX, the latest “AX 7” version has been designed not only as a “cloud first” but pretty much “cloud only” approach. The application architecture has been heavily redesigned and now relies on services from Azure, so it’s not something you could ever install on a Windows Server. The strategy for on-premises support is based on the Azure Stack product, which will allow customers to run a version of the same services on their very own servers. (In related news, the Azure Stack release plans have recently been revised: it won’t arrive for another year yet and it will require specific hardware when it finally does.)

Does the announcement of Dynamics 365 mean that no investment will be made to on-premises Dynamics products anymore? No, at least according to the official statement from Microsoft. CRM, AX and NAV, meaning the in-house application layer of Dynamics 365, will continue to be developed, sold and supported. For example, AX 2012 will be supported until 2021 which gives some indication about the expectations Microsoft has on when existing on-prem ERP customers would really be able to adopt the new cloud offering of Dynamics 365. I bet that the hybrid scenarios will be taken into consideration as well when driving the adoption of the 365 cloud service.

Still, if you’re looking for the latest Microsoft product innovations and integrating your business applications with the coolest new services, it’s hard for me to see how remaining in the on-prem land would be a viable option anymore. While new server versions will still keep on coming, having a new product feature that doesn’t require you to be running Dynamics 365 is probably going to become an exception rather than a rule. Already many of the latest CRM Online features have been built on Azure based services (offline sync for mobile, Relevance Search, machine learning in product recommendations) and the 365 cloud platform is going to make it even easier for MS to hook these things up to their business apps. The gap is just going to grow wider and wider.

What Will Happen to XRM?

Looking at the Dynamics CRM application specifically, there’s been a reasonably good parity between the Online and on-premises editions when it comes to the core XRM platform features. With all of these new integration points and platform layers now being developed for weaving together the complete Dynamics 365 service, it raises the question of whether the “core” really is inside XRM anymore or is it being actively replaced by something completely different?

While I don’t think Dynamics 365 signals the death of XRM, it certainly does give a clear indication about how it is positioned in Microsoft’s new business application platform architecture. It’s what the individual apps are still built on (sales, project service, field service, portals, Voice of the Customer and so on) but it may not deliver the full user experience anymore. The users may interact with data through a purpose built PowerApp rather than the standard CRM client apps. The business process automation may jump across different apps via Flow, with CRM workflows handling only a part of it. The process metrics will frequently be monitored and analyzed with Power BI charts and not the CRM dashboards. I don’t think the 365 platform will overnight replace too many of the traditional XRM features, but it will undoubtedly set a boundary for feature development at Microsoft’s end if the new capabilities could be leveraged also outside the XRM apps.

The arrival of a Dynamics 365 SDK means that the wider ecosystem of partners and service providers who wish to connect with customer organizations using Dynamics 365 may well choose to integrate their apps via this new API and not the XRM specific Web API, as modern and RESTful as it might be. Without knowing the exact services available in 365 it’s of course impossible to say yet what functionality would move to the CDM part of the platform, but since the whole point of CDM is to make it easier to connect cloud apps together, that’s where much of the development effort will naturally gravitate towards. Extending a specific 365 app like Sales with new UI level functionality will surely still require XRM developer skills, similarly as modifying the Operations app’s logic requires knowledge of X++ (the programming language for AX). Now, if you’re an XRM developer with no experience of AX, imagine being tasked with building a custom feature that needs to talk with both the Sales and Operations apps. Would you rather dive right in to learning X++ or start by exploring the common 365 platform SDK instead? Exactly. That’s how our solution design practices get disrupted: first gradually, then suddenly.

Honestly, the direction that Microsoft appears to be taking with Dynamics 365 makes perfect sense to me, and I see it as a brighter future for Dynamics CRM to be a part of this cross-application business platform – rather than a self-sustained “any relationship management” toolkit. No matter how awesome it is, XRM can’t do it all. It could certainly use a lil’ help in certain areas where Microsoft has more advanced tools available. If the new platform gives a wider set of options for me when designing solutions for customers then sign me up for it! Even if the administration experience or depth of functionality may not be on quite the same level when working with a set of connected applications sitting on top of CDM rather than a single XRM solution, it’s probably a price worth paying in the long run.

Dynamics 365 explains a lot of the shortcomings with the current pieces of the MS cloud puzzle. Like: why must Power BI try and consume the CRM Online data via the slow OData endpoint when Microsoft could surely open up a shortcut between their two clouds? Well, here you go! The answer is that instead of taking the easy way out, a brand new Azure based architecture has been designed to support the current and future needs of CRM and other cloud business apps. It’s impossible for us outsiders to know all the different dependencies that the Dynamics 365 product strategy has had on the CRM feature roadmap, but it’s easy to imagine quite a few of them. I’m not expecting the floodgates to open with the initial release of Dynamics 365 this fall (more likely it’s a preview than a fully baked V2 platform), but I do expect the pace to pick up as the new strategy is executed on the commercial delivery side.

How we’ll be able to transition an existing organization from Dynamics CRM Online to Dynamics 365 and connect to the Common Data Model is going to be a big question. I’m not worried about the application functionality really, as it might well be just a simple CDU experience of upgrading to the latest version. On the data model side, If there are some “best practices” implemented in CDM that don’t align with the customer specific entity model and attributes, then some refactoring of the existing CRM solutions may well be needed. While there may not be an immediate need to switch over, in the long run I expect there to be a number of services that target CDM specifically which cannot be used with a “legacy” CRM Online environment. As funny as it sounds, we may have indeed reached a point in the Dynamics CRM lifecycle where even the cloud based environments need a bit of a “reboot” to reach the next generation business application platform compatibility.

It’s Always a Journey

If we look at the history of Microsoft’s CRM software starting from 13 years back and analyze how the platform has evolved over time, we can see that up until the past couple of years, the progress made has been fairly product focused. Setting aside the app vs. platform debate on what the product is really about, the core package of what a Dynamics CRM server does has remained the same on a high level since the start, and I’d assume the story on the ERP side isn’t radically different either. It’s the world around it that has transformed into something quite different, and it’s this interface with the outside world of other apps and services where the most exciting stuff is happening.

On the product code base level, Microsoft tried to merge their in-house CRM with the four acquired ERP products already over a decade ago with Project Green. As we now know, this never resulted in any “One Microsoft Dynamics” type of a platform nor new products being brought to market. When Satya Nadella (CVP of MBS at that time) was asked about why the ambitious initiative appeared to have stalled in 2007, his response was “we don’t have the goal of just convergence for convergence’s sake”. I can believe that while technically not an impossible task, there just wasn’t a clear enough business benefit for the customers to make them want to move into a single code base product merged from five existing applications, knowing how disruptive the migration could have been for their day to day operations. Fast forward ten years to the Dynamics 365 announcement and the business case now looks a lot more solid in this cloud era. Although the initial release of Dynamics 365 this fall is likely to be more of a preview than a fully functioning business application platform, it will already be a lot further in terms of visible platform harmonization than what Project Green achieved.

While it’s easy to label almost anything in the IT business these days as “digital transformation”, there are quite a few signs that Microsoft is serious about aligning their set of different cloud products into a comprehensive toolkit for companies wanting to build and operate those digital business processes. How transformative will the end results be is something that we’ll see in time as the Dynamics 365 platform materializes. Whatever happens, Surviving CRM will be there to report on the progress of this journey!

For a summary of what other community members have shared around the Dynamics 365 announcement and sessions from WPC, please have a look at this Sway presentation I’ve compiled from the #Dynamics365 tweets:
July 15, 2016
Dynamics CRM 2013 Finally Revealed
There were a couple of announcements made regarding the upcoming version upgrade of Microsoft Dynamics CRM (previously known as “Orion”) during the World Partner Conference 2013 event (WPC13) three weeks ago: 1) it was named as “Microsoft Dynamics CRM 2013 / Microsoft Dynamics CRM Online Fall ’13 (depending on your deployment model) and 2) the client licensing model was unified between Online and on-premises to consist of Professional, Basic and Essential license tiers. The CRM related sessions also presented several interesting facts about where Dynamics CRM is heading (see my WPC13 recaps of Day 1, Day 2 and Day 3 if you missed them), but all in all they were more about the product roadmap rather than detailed features of the next release.

Today, on July 31st, Microsoft held the Dynamics CRM Training Blitz Day for all its partners. The sessions were split into two tracks, but for most of this blog’s audience I’m sure the track “Technical Overview for Application Consultants, Presales Consultants and Developers” was the preferred choice. The sessions presented by the Redmond allstars Eric Boocock and Girish Raja consisted of the following topics:
- Reimagined User Experience in Microsoft Dynamics CRM 2013
- Process Agility in Microsoft Dynamics CRM 2013
- Microsoft Dynamics CRM 2013 Mobile Client Application
- Yammer Integration in Microsoft Dynamics CRM 2013
- Outlook Client and Exchange Sync in Microsoft Dynamics CRM 2013
- Microsoft Online Portal Administration in Microsoft Dynamics CRM 2013
- Upgrade Process in Microsoft Dynamics CRM 2013
- Business Rules with Dynamics CRM
- Client Extensibility in Microsoft Dynamics CRM 2013
- Extensibility on the Server and Cloud with Dynamics CRM
- Microsoft Dynamics CRM as a Platform for Business Apps
If you’re a Microsoft partner and have access to the event site, you really need to schedule some time for going through the recordings and other content available, because this is effectively the “What’s new in Microsoft Dynamics CRM 2013” training kit that summarizes the new and updated features of the product you’ll be working with from Q4 onwards.

Although this was a partner event, it was declared “free to tweet” and resulted in a wealth of content being shared over on Twitter. I collected the most interesting content related to new features of CRM 2013 onto a Storify post that you can view below, to get a quick overview of what was announced in the Blitz event.

There will surely be more material made available to Dynamics CRM customers shortly, so that they’ll have a better understanding of what it means when they see the update notifications in their existing CRM Online instances. If I’d have to summarize the CRM 2013 release highlights in five bullet points, they would be:
- The new UI that was previewed in the “public beta” of the Polaris release looks like a worthy successor to the previous forms & ribbons. The impact to user adoption and differentiation from competing CRM products is potentially huge, while the feared breaking changes to existing customizations may not be as big as the initial reaction might have suggested (things will break, of course, but I don’t foresee a catastrophe).
- Business rules and synchronous workflows are the real killer feature of CRM 2013, since they expand the no-code capabilities of the product immensely. They will surely not cover all the common customization scenarios in the first release, but they point the way towards a declarative future where custom development efforts can be targeted to where they are really needed, meaning system integrations.
- The mobility story with responsive design and “write once” business logic is far beyond what the “CRM Anywhere” path announced in February 2012 (and later cancelled) would have allowed to achieve.
- Server side sync is long overdue and many organizations will surely be happy to replace the email router with this solution. Tracking individual items will still require Outlook, though. And while we’re at it, the new UI in Outlook client with its popups and hidden global navigation doesn’t look all that hot, but friends of Outlook and CRM 2011 may disagree with me.
- Acquisitions of Yammer, Marketing Pilot and NetBreeze will play a significant role in the future of the product, but CRM 2o13 is still very early days for this feature set. It’s loosely coupled services like this which will surely make the most of the rapid release cadence of CRM Online (twice a year), so keep an eye on them.
As with most new things, there’s a great deal of excitement I have towards the CRM 2o13 release based on what I’ve seen, and at the same time a healthy sense of fear on “is it all really going to work”. Lucky for us, we can now seek validation for the excitement and relieve our fears by ~~downloading the beta for Microsoft Dynamics CRM that has been posted on Microsoft Connect today~~ patiently waiting for a public beta to become available (if ever). Yes, the beta link shared by the CRM team previously was apparently not meant to be made available publicly, so you’ll still need wait for a while to get your hands on the latest version of Dynamics CRM.

When will the actual Dynamics CRM 2013 product be released then? Many sources are pointing to The Partner Connections Event starting on October 20th as being the official launch event. Also many CRM Online customers have already received information on their organizations having been scheduled for updates to take place during Q4 2013, so I think it’s safe to assume this to be the time frame for general availability of the next version of Dynamics CRM.
July 31, 2013
Making Dynamics CRM exclusive again with Windows 8 & Metro

We have less than a month to go until Windows 8 hits RTM (release to maunfacturing). What has been described as the biggest OS renewal since Windows 95 is the current center of attention for each and every division at Redmond, since effectively Microsoft is betting the whole company on Windows 8. How does such a significant shift in the operating system used by 1.3 billion users impact a business application like Microsoft Dynamics CRM that has “only” 2.7 million users worldwide?

The past glory of Outlook

Previously Outlook used to be the premium client for accessing Microsoft Dynamics CRM. While any other CRM application provider was technically able to design a great user experience on a browser client, tapping into the omnipresent Microsoft Outlook (1 billion MS Office users globally) was a much more challenging task for outsiders, since they couldn’t just borrow members of the Outlook product team to help in building a CRM client, like the Dynamics division did with CRM 2011.

One regular tweet the Redmond tweeps like to recycle is that Outlook integration is the most popular add-on for Salesforce.com. I can imagine that for anyone selling a CRM application the question of “how does it work with my Outlook email and calendar” will have been a common encounter. As a result, every significant vendor has developed an Outlook integration. Also, as admitted by Bill Patterson at his WPC 2012 presentation, some customers actually prefer the Outlook clients of competing CRM vendros over what Dynamics CRM offers today. Sure, it may be an add-on, but what’s the big difference at the end of the day?

Another aspect to consider is that CRM inside Outlook is no longer the Holy Grail it once used to be. While I don’t have actual hard evidence to back this claim up, to me it seems obvious that the Outlook client is losing the relevancy it once had as the central hub for all knowledge workers. We no longer process our emails or manage our calendars on only our work PC, instead we do it on mobile phones, tablets, browsers, everywhere. The traditional Outlook application as we know it exists only in one of these environments. Although it remains within the reach of most Dynamics CRM users, it is more about the desktop legacy than showing the way of the future.

Cross-browser vs. Metro

Alongside Outlook, also the Internet Explorer client is losing its past status. The Dynamics CRM browser experience is becoming available on pretty much any Internet capable device, be it a PC or tablet, as the cross-browser support in Dynamics CRM rolls out. It was supposed to be here already, but got put on hold for another 6 months based on a decision Microsoft has made very recently. Regardless of the delay, it is something that cannot be stopped anymore. All the users, be it on IE, Chrome, Safari or Firefox will get the benefits of the new “Refresh” UI in their web client.

The main reason stated for the delayed delivery schedule of cross-browser support has been quality issues related to customizations in existing Dynamics CRM environments. Microsoft representatives have emphasized that they will not release a beta level product for line of business software that’s business critical to many of their customers.

While those are most likely accurate claims, Dennis Michalis (General Manager, Microsoft Dynamics CRM) also brought up in his WPC 2012 session the impact that Windows 8 has had on product development for other Microsoft product lines. Based on his statements, the demands placed on all the product teams for reaching Metro compatibility as close to the Windows 8 RTM date (beginning of August) as possible have probably forced them to re-evaluate their roadmaps and take away resources from the development of non-Metro functionality. In his own words:

“If we didn’t render Dynamcis CRM in the Windows 8 context we’d look foolish.”

Think about the priorities from Microsoft’s perspective: Would you rather make your business applications run seamlessly across PC and non-PC devices, thus making your competitors’ hardware and software more valuable for the user, or would you focus on building something that will run only on Windows machines? Besides, who wouldn’t want to get to selling a CRM app as gorgeous as this ASAP?

With the introduction of Metro apps on Windows 8, it will once again be possible for Microsoft to deliver a premium user experience that is exclusive to the clients running the latest & greatest MS software. Metro CRM will effectively be what the CRM Outlook client used to be a few years ago. This slide from WPC shows how the future Dynamics CRM client portfolio will no longer be Internet Explorer + Outlook, but instead we have the Classic client (browser + Outlook), Core client (Metro) and Companion clients (mobile apps).

In this transformation process the iPad apps are relegated into the “companion” category, whereas Metro apps are considered a part of the “core” experience. We probably won’t be seeing all the Dynamics CRM customization tools in the Metro CRM app anytime soon, but most of the functionality accessed by the average CRM user will very likely be available in the Metro client. Companion apps fill the gap for usage scenarios running on truly mobile devices i.e. smartphones, but the iPad or Android tablet apps Microsoft themselves offer will surely never be allowed to reach the level of functionality available on the Metro UI.

By delaying the availability of Microsoft Dynamics CRM Mobile from Q2 to Q4 the period of time between the Metro CRM app preview (Winter 2012 release = Q1 2013) and the official iPad app availability will have been conveniently minimized. Sure, anyone could acquire the iPad client straight from the manufacturer already today, but in the eyes of industry analysts who don’t pay attention to every detail in the product portfolio of CRM vendors they write articles about, little things like this can make a difference (case in point).

Are you ready to sell the Windows OS?

As we feast our eyes on the sneak peaks to a world where Dynamics CRM data is available literally at our fingertips, sliding away smoothly on the Metro canvas, it’s easy to forget what it will actually require for customers to gain access to a system like this. Metro apps will not run on anything but machines with Windows 8 OS. Also, they will not feel all that special unless you have some form of touch based input available in your hardware.

The Microsoft stack must be a faimilar concept to any IT professional. As an example, a customer doesn’t just buy Dynamics CRM from Microsoft, they buy the OS for the server & client, SQL Server for the database, Office for the end user information processing tools + optionally SharePoint, Exchange & Lync. Similarly, the Dynamics partners don’t only sell Dynamics CRM, Dynamics NAV etc. but also the surrounding stack. While in the past the OS hasn’t been a huge focus for Dynamics VAR’s, soon many of them will be selling Windows 8, indirectly. This is because if the customer doesn’t have the modern client software & hardware at their disposal, then you’ll need to fall back into the classic client in your CRM presales demo. Just imagine how crushing that will be once you’ve had a taste of Metro.

But there’s more to it then just flashy CRM demos obviously. Microsoft needs Metro to succeed in the enterprise. It may not need it immediately, though, and could therefore be prepared to not see a bigger uptake until Windows 9 comes around. Nevertheless, in order to have any chance of convincing companies to move beyond Windows 7 they’ve spent a lot of time and money migrating to not too long ago, Microsoft is in desperate need of Metro apps for the enterprise user. It’s not too difficult to convince developers to build simple Twitter clients and other small apps for Metro. The consumer can probably migrate to a Metro world pretty quickly, just like they’ve embraced the iPad. The enterprise scenario is a lot more complicated: No enterprise Metro apps -> users stuck with desktop apps -> Windows 8 only makes the life of IT department more difficult -> no sale.

The previous versions of Windows were sold to the enterprise as an operating system that meets the core needs placed on an OS. Windows 8 and its successors will be sold as the platform that runs the apps that your users need, with the user experience that they want. It’s no longer how you sold the enterprise BlackBerries, it’s increasingly how the enterprise was made to adopt iPhones. From the bottom up, through CoIT strategies (consumerization of IT). Cheap upgrade offers and shiny new slate devices targeted for the Xmas shopping season will not get the enterprises to adopt Windows 8, but they may get a few key influencers to go BYOD with Microsoft software and hardware (unlike the BYOM we’ve seen so far, i.e. Bring Your Own Mac) and put some pressure on their IT departments.

The same applies to Microsoft Dynamics partners. If the Salesforce.com sales reps go meet the potential customer with an iPad 3 in their hands, what Microsoft needs to get into the hands of its partners is the Surface. Long before the Dynamics CRM users will adopt it in any significant numbers. As the saying goes, the future is already here – it’s just not very evenly distributed. Even if Windows 8 would become an instant success in the consumer space, this will likely remain the reality for the Dynamics CRM customer base for quite some time.

July 16, 2012
Dynamics CRM Fall 2012 “Refresh” UI first impressions

Last year the Microsoft Word Partner Conference gave us a first look at the Activity Feeds solution and other R7 feature enhancements. This year in WPC 2012 we got a taste of things to come in Dynamics CRM on not just one but two client UI’s. Although the Metro CRM app is surely a more significant step in the long run, the updated browser UI will initially have an impact on a much wider user base. That’s why I decided to blog about these news first before jumping into the world of Windows 8.

The screenshots in this post are taken from the recording of the WPC session titled Microsoft Dynamics CRM — Now and in the Future, in which Bill Patterson presented the future roadmap of Dynamics CRM. We’ll be getting an updated Release Preview Guide soon which hopefully goes into more detail about the changes and new features, so consider this just a sneak peak into what’s coming in the next Dynamics CRM update.

After the R8 / Q2 2012 release contents on the browser front were rescheduled, we’ll now be getting visible changes also on the Internet Explorer user experience in the Fall 2012 release (in practice the Q4 2012 Service Update). The new “Refresh” UI will take the classic browser experience closer to the Metro look & feel, but it is not the same thing as the Metro app. Point & click mouse interaction is still the focus here, although with cross-browser support you will at least theoretically be able to run this on a tablet with a touch UI.

The changes in the main screen of Dynamics CRM browser client do not appear to be functionally significant, rather just small tweaks in the colors, fonts and other details. We’re moving from the Vista style Aero UI into a simplified, flat Metro UI, which will be visible in all Microsoft products very shortly.

The entity form windows will experience a much more significant update. Please note that one of the focus areas in the Dynamics CRM roadmap for Fall 2012 is developing the application functionality specifically for opportunity and case management, so I expect these changes will not initially impact all the entities. The demo at WPC covered lead and opportunity forms, below is a screenshot of how the lead form appears in the “Refresh” UI:

Wow! We’ve come a long way from the CRM 2011 UI. Where should we start with going through the changes?

Let’s take the ribbon first, or more specifically the lack of it. Although the main window of CRM will still present the full application ribbon, at least on the lead & opportunity forms the ribbon will be minimized by default. Clicking the “More” button will presumably reveal the ribbon, but we didn’t see this in the demo, because the intention of Microsoft is to hide it away as much as possible.

“Hey, didn’t we just get the ribbon 1.5 years ago?” Yes, we did, but it doesn’t fit with the Metro design principles anymore, which state: only deliver the right information to the user at the right time, don’t overwhelm them. Touch UI on tablets and phones makes this even more important, which is quite easy to understand. For the power users (most of the readers of this blog, I’d imagine), the wealth of functionality presented on the ribbon must have felt like a welcome addition back in Office 2007 or CRM 2011, but this doesn’t necessarily mean it’s the right design choice for a CRM application. Results of the usability research Microsoft has conducted can be summarized in the following quote from Patterson:

“Ribbon is great for the power user, but the everyday user just wants the file menu back.”

Well, that’s it then. RIP ribbon 2011-2012, it was nice to know you. While the reality may not be quite as black & white, anyone designing solutions on top of the XRM platform should definitely take the inevitable fate of the ribbon into consideration.

If we don’t have the ribbon there to guide the user anymore, then what can we use instead? The answer is: processes. What is called the Process Driven UI in the development roadmap will in practice manifest itself as a graphical, interactive process stage indicator on the top section of the entity form.

According to Patterson, the new UI is built on the Dialog Process foundation established in the original CRM 2011 release. Presumably the arrow titles will then come from process stage names. Each stage can contain multiple steps that the user needs to complete (although they don’t appear to be mandatory, at least in the lead qualification demo). Logically these would then be created with the Prompt and Response pairs available in current dialogs. The user can progress from one stage to another manually by clicking arrows on the far right corner of the process graph, but presumably there will also be support for creating conditions for automatic rules to update the stage of a record.

Without knowing much about the features and initial limitations yet, the Process Driven UI looks like an excellent addition to the Dynamics CRM application. Workflow and dialog processes have so far been almost invisible to the user, which has made CRM look like just a static place for entering, reading and updating fields on a form. By bringing the process thinking into the foreground, the barrier for using CRM to really automate business processes will become significantly lower, which in turn can make the application a much more valuable tool for the organization using it.

Moving on with the UI review, into the main form sections, we can see another welcome addition: the built-in follow-up activity functionality is back! When the form assistant was deprecated in CRM 2011 we lost the ability to quickly create follow-up actions from the previous activity form (unless you built a custom process for this, as I’m sure many organizations have), but now it returns into the core Dynamics CRM application.

These follow-ups, like any other related record presented on the form, are fully editable directly on the parent entity form instead of a separate pop-up window, which has been a paint point that Microsoft is working hard on trying to eliminate. Modern web apps don’t have popups and modern devices (tablets and smartphones) don’t support them, so inline editing is the only sensible way going forward.

Notice how the traditional form fields of a lead are all stacked up on the left side. With the related entities navigation collapsed by default, this single column approach actually looks pretty good. Must be because the iPad and Metro apps are teaching us that fields don’t exist side by side but on top of each other. But what do you then fill the rest of the screen with?

The answer: related records. In the opportunity form example there are subgrids of stakeholders (Connections), Competitors and pursuit team (possibly new team management related entity, or just a Connection type?), although they barely look like subgrids at all since the Metro style form design blends these seamlessly into the entity form. In the middle there’s a combined list that shows Activity Feed Posts, Activities or Notes, depending on the selected tab. Another design choice that sure feels better than spreading these records into a wall web resource, subgrid and a notes/attachments list as they are in the current CRM 2011 UI.

Also pay attention to the top right corner of the form, where there is a highlighted section of entity fields, in this case the opportunity probability, rating, estimated close date and estimated revenue. Whether these are business required or business recommended fields that get automatically promoted into this section of the UI remains to be seen. It’s like a form header section that is actually editable, which could be another possible implementation method. As you may or may not have noticed yet, the header and footer section of the lead and opportunity forms are now history, with no apparent way of bringing them back, unlike the ribbon with the “More” menu.

All in all, what the WPC 2012 demo showed us is almost like a whole new application. The way in which the lead-to-opportunity process now flows within the same window, without a single pop-up window is nothing short of revolutionary, if you compare it to the current Dynamics CRM UI logic. The navigation paths in the application have remained fairly static from v3.0 to 2011, with the latest major version adding a large amount of new UI components (ribbons, charts, subgrids, filters) into the mixture but not really changing the core concepts. Now with the Fall 2012 browser client update and the Metro CRM app looming in the horizon, all of a sudden the Dynamics CRM user experience is about to get redesigned in a major way.

July 13, 2012
Dynamics CRM roadmap for Fall 2012 release and beyond (the road to Metro)
After the unfortunate delay announcement of R8 / Q2 2012 Service Update planned functionality into Q4 2012 (cross-browser and mobile, read it all here), we have some more upbeat news regarding the future of Microsoft Dynamics CRM. As of now there is no official document available on this information, but the screenshots from World Partner Conference 2012 (WPC) already give us plenty of new information and reasons to get excited about the road ahead. Without further ado, here’s what the future releases of Dynamics CRM are planned to contain:

Click here for a bigger version of the picture. Now, let’s break this roadmap slide down into pieces so we can better digest the contents.

No more references to “Q4 2012 Service Update”, R9 etc. Instead we now have the functionality placed into Fall 2012, Winter 2013 and Spring 2013 updates. Whether this is the official new naming policy for Dynamics CRM updates remains to be seen.

“Refresh” UI coming to the browser client presumably in Fall 2012 update. These UI changes have now been merged with the cross-browser support, which was delayed from Q2 2012 to Q4 2012. The new UI will have a Metro feel to it, but it won’t be an actual Metro app. Simplified appearance with less colors seems to be the way to go here. If you’ve seen the leaked Office 15 screenshots, that’s probably where CRM is going as well.

Office 15 (Office 2013) compatibility in Fall 2012, enhancements during Winter 2013. Since we don’t have a beta of Office 2013 available, the future functionality is unconfirmed, but I’d imagine CRM to integrate with the Agaves feature, for example. Making the CRM client compatible with Outlook 2013 should be an obvious deliverable here.

Process driven UI, to be launched in Fall 2012 update and developed further in consecutive releases. The demo from WPC shows a persistent process “timeline” graphic on top of the lead form, which visualizes the stage the record is in and he information & actions required in that stage. What’s interesting is that this process in the demo flows seamlessly from a lead record onto an opportunity record. This looks like a highly interesting new feature that will hopefully allow us to make workflow and dialog processes as well as status reason data easier for the CRM user to understand and interact with. Also notice how the lead entity form in the demo presents fields and subgrids in several columns side by side, with the form navigation collapsed.

Metro CRM app preview in Winter 2013, full release in Spring 2013. Yes, the real deal, not just a generic Dynamics app we’ve seen in the keynote demos in Convergence 2012 and now WPC 2012. CRM reimagined.

Application functionality updates. Opportunity management and case management enhancements in Fall 2012, presumably to go alongside the process driven UI. Sales & service hierarchies, sales team enablement in Winter 2013, providing some of the team functionality visible in the Metro demo. Territory and performance management in Spring 2013.

On the platform side there’s plenty of new things lined up. For Fall 2012 we have:
- Service monitoring and analytics (á la Office 365 Trust Center)
- Additional compliance (more certifications for CRM Online?)
- Bulk data load (improved data import wizard?)
- Multi-instance (?)
Winter 2013 promises us:
- Online snapshot (can we download a copy of CRM Online database as self service?)
- Office 365 migration (is this the move from CTP to OSDP, finalizing the “better together” story for existing customers?)
- Server side sync with Exchange (R9 rumor from Convergence now confirmed, no more Outlook client dependency)
- Data enrichment (could be Azure Data Market, InsideView or something similar for filling customer details from external databases & networks)
And finally “custom indexes” for Fall 2013. A lot of questions arise from a single roadmap slide, but that’s what the upcoming Q4 2012 Release Preview Guide will hopefully address once released during the summer.

A big shout out to CRM MVP Mark Smith from Magnetism for sharing the pictures he grabbed during the WPC 2012 sessions. You can find his WPC album on SkyDrive, filled with Metro goodness. I’ll close off with another beautiful scene from the Metro CRM and start counting the days to when I can get my hands on a Windows 8 slate running the preview app.
July 11, 2012
First preview of Dynamics CRM Q4 2011 Service Update (and more)

There’s an immense amount of product news coming up from the WPC 2011 conference, due to the sheer size of Microsoft’s portfolio of different product lines. Luckily also Dynamics CRM had its 15 minutes on the WPC keynote stage and we saw a few bits and pieces of what lies ahead in the upcoming Q4 2011 Service Update that will become available to both CRM Online and CRM 2011 on-premise later this year. I already wrote a post in Finnish about the CRM news from WPC, but I thought I’d also share a few screenshots here to those who haven’t seen the keynote video.

Social business remains a hot topic and Microsoft will add some of the much needed social aspects into the next release of Dynamics CRM. Activity feeds á la Twitter, Facebook, Yammer, Chatter and the likes will be integrated also into Dynamics CRM, as can be seen in the demo dashboard below.

In addition to allowing status updates from colleagues, the functionality we saw earlier in CRM 4.0 as the Business Productivity Newsfeed Accelerator (though merely a report) and then later on implemented through 3rd party add-ons like Vibe from Sonoma Partners, now looks to become a core part of Dynamics CRM platform. I’d imagine these automatic feed items are still posted as a result of record updates triggering workflow process rules, like in the aforementioned examples.

Office 365 will become the new home of CRM Online in Q4 as it integrates into the same infrastructure. In addition to subscription management and authentication provider improvements, there’s some interesting benefits for CRM in the Lync integration provided from the Office 365 cloud. No longer will you be limited to only have chats and video conferencing with your colleagues. If the customer contacts in your CRM database are also users of Office 365, their presence information can be federated across organizations (if they choose to, I’m sure) and presented right inside the CRM forms, allowing you to reach out to them through Lync with one click.

Azure Data Market is now being marketed as the “one-stop shop for premium data and applications”. The Dynamics CRM demo included a custom button called Azure Enrich, which went out into the Data Market, opened up D&B’s company database and provided the missing address information for the Contoso account. I guess the big news here isn’t how you can retrieve company data through the API, but rather what the existence of a central marketplace can actually do in making data available to a whole new scale of potential customers, from a variety of global players. The cloud is not only for apps anymore.

In the WPC keynote demo we saw again a Windows Phone 7 client for Dynamics CRM. This time there was also one new screen included, which presents the same activity feed information (labeled as “records feed”). It doesn’t quite compete with the other flashy WP7 Mango demos presented later on in the session, but definitely a useful way for mobile workers to keep an eye on what’s going on in the CRM database while outside the office.

Oh, and of course there was the tablet app built for running Dynamics CRM on a Windows 7 slate. With all the Metro UI goodness, I’m wondering what the out-of-the-box experience could actually become like once we reach Windows 8…

July 13, 2011
Dynamics CRM 2011 and the world of (cloud) apps

On July 12th it was announced in the Microsoft Worldwide Partner Conference (WPC 2010) that there will be no CRM 5.0, instead we will have a product called Microsoft Dynamics CRM 2011. Not a huge surprise, considering the other Dynamics products like AX and NAV had already moved to this naming convetion followed by the Office family for quite some time now (actually 15 years, if we exclude the odd Office XP release in the middle).

So much for the branding. Underneath it all we will have the “CRM5” engine evolving from CRM 4.0, with quite a few important improvements on how the application can be utilized as a platform for developing your own custom applications, a.k.a. the XRM mantra that Microsoft has been heavily promoting and showcasing between the product version releases. While this side of the coin will surely play an important part in gradually turning Dynamics CRM into part of the core enterprise infrastructure like SharePoint has become, the first thing most new users will see from the application will still be the Outlook client and traditional customer data management functionality. Which is why there have been some big investments from the Redmond boys on developing that side of the CRM product, as you can see from the picture below.

Instead of merely wrapping the web client page into an Outlook frame, the new rich client interface introduces whole new components that attempt to follow the faimilar Outlook UI experience. Tabs will help in keeping the number of pop-up windows under control while the preview pane we’ve learned to take for granted in processing our email inboxes is now also available in the scope of CRM entity forms. Since Dynamics CRM 2011 now comes with the ribbon interface like most other MS products, the CRM functionality now blends into the Outlook toolbar and gets presented in all its context sensitive glory. (more…)

July 12, 2010