Jukka Niiranen

Tag: HTML5

  • More rumors on Dynamics CRM browser and mobile support

    While we wait for the official Release Preview Guide for the next Dynamics CRM update, let’s add some more water into the rumor mill. I came across an interesting blog post titled “What’s the status of Microsoft Dynamics CRM 2011 R8 (Update Rollup 9)” on the SyncraTec Solutions blog, which included the following piece of news:

    The Safari browser is not going to work on the iPad.  Instead, there will be a “specific mobile companion application” that won’t be available until post Fall 2012 Release.  This (device-) specific mobile companion application will be based on html5 and work with any of Windows 8, iPad, or other tablet-type devices (e.g., Android).

    So, not only will we be getting a new Refresh UI for the browser experience as well as the inevitable Metro CRM app, there’s also a third in-house CRM client in the works for mobile and tablet devices. Although the deal with making CWR Mobility’s CRM client available with Microsoft’s branding appears to be still in the works, this gives a whole new perspective on speculation for the reason why the mobile clients were delayed together with the cross-browser support. Why put the whole CRM Anywhere concept on hold just because the IE-specific scripts would have caused issues to PC and Mac users on an alternative browser? Well, seems like there’s more to the whole “companion” client story than slide below from WPC 2012 would have lead us to believe.

    I’ve never been fully convinced that it’s a good idea to use a similar CRM client app both on the small smartphone screen and the 10″ screen of a typical tablet device (read: iPad). The use cases for these devices tend to vary quite a lot, at least in my personal experience. The upcoming Metro UI of Windows 8 seems to fit very well with the tablet scenarios that aim to replace traditional laptops as the devices which you take with you to the meeting rooms and other temporary workspaces. However, there are currently zero tablets out there running Windows RT (at least in the hands of end users) and a growing number of iOS and Android devices. Since Metro will make many Microsoft apps exclusive to Microsoft platforms again, how do you capture the audience that needs a mobile CRM solution but doesn’t want to replace all their hardware the very moment Win8 becomes generally available?

    It appears now that this is a market Microsoft intends to go after, by building a HTML5 based client specifically designed for the smaller screens. Based on the above quote, we’ll see an app that is platform specific, but will they take the same route as Facebook did with their iPad app and just embed a browser view into the UI chrome of iOS and Android operating systems? Or will there be more native features used in each platform, which would be the opposite approach to the responsive design paradigm that’s become trendy with public websites nowadays? And what will remain as the domain of the existing iPad app that was promoted so much back in Convergence 2012?

    Another question that arises from statement of “CRM on Safari browser will not work on iPad” is whether this means Dynamics CRM is not officially supported on that browser/device combo or if Microsoft will actually actively block the usage of the browser client on a tablet device? Earlier this spring the message was that the browser support matrix published would indicate which platforms would fall under Microsoft’s customer support plans, but other devices like Android might still work OK. Although the Dynamics CRM browser user interface that has been designed to be used with a mouse would surely not be optimal on a multi-touch tablet, the initial reports from running the UR9 / R8 beta on the iPad Safari browser were saying the experience wasn’t actually that bad at all.

    Returning back to the R8 discussion, we now have confirmation also from a Microsoft representative that the following features will not be published this summer but instead be delayed until Q4 2012:

    • Custom workflow activities on CRM Online
    • Activity Feeds solution update with view filters

    Bummer. Many developers and ISV’s were really waiting for the possibility to start utilizing custom code in workflow processes, but now with CRM Online still not supporting them and 2/3 of new Dynamics CRM customers choosing the Microsoft hosted cloud platform, there’s not much opportunities to release commercial solutions with custom workflow activities until later this year.

    Why the Activity Feeds update is not released either is difficult to understand. While testing the R8 beta the new filter features seemed like a very welcome addition that would surely make it easier to deploy Activity Feeds into the day-to-day operations of CRM users without worrying about how to get the users to follow relevant records. The only sensible explanation for this delay could be that Microsoft has decided to pull back some of their own feed functionality and try to merge them with the Yammer platform’s capabilities. Given the relatively short time frame until Q4, I’m not sure how much integration could actually be developed between Yammer’s feeds and the MS stack of business applications, but let’s see how this thing develops.

  • More agile direction for Dynamics CRM future product releases

    During Convergence 2011 Atlanta we already heard the first pieces of news about an upcoming change in the release cycle of Microsoft Dynamics CRM product versions. Now we have the updated Statement of Direction May 2011 whitepaper in our hands and it lays out a roadmap for more rapid delivery of new features into both CRM Online as well as on-premises and partner hosted instances.

    What has now been labelled as the agile release model for Microsoft Dynamics CRM will mean that an update/upgrade to the core platform will become available every six months. Contrast that to the previous 2-3 years in between major releases and you can see it’s no minor readjustment but rather a whole new way from the Microsoft Dynamics team to deliver products to the business users.

    Funnily enough, the SoD whitepaper claims that CRM 2011 is the fifth major release of the product. While it goes by the 5.0 version number, I guess some of the folks in Redmond have already forgotten that there never was a CRM 2.0 realease, rather we saw the version number incremented from 1.2 to 3.0. Oh well, time flies when you’re having fun working in the field of CRM, so let’s move on…

    The new release cycle is of course a direct result of the Cloud Power in action. No longer can you spend years in designing and developing features for your new product behind closed doors, even if you are Microsoft. Cloud applications have taught us consumers into living in a world of perpetual beta products that constantly get updated with new functionality, without any effort required from us to physically upgrade the apps. If Google can do it for Gmail, then why would the enterprise users settle for working with a standarized XP/2003 toolset for almost a decade? In the scheme of CRM, if you’re competing against Salesforce.com that has a monthly release cycle (or so I’ve heard), delivering a huge box of new features once every three years (which is what 2011 does offer over 4.0) means you’d have to actually keep three years ahead in terms of development, just to avoid slipping behind your competitor again. Doesn’t quite sound like a winning strategy.

    Microsoft Dynamics CRM Statement of Direction May 2011

    During the CTP and Beta phases of the Dynamics CRM 2011 release process there were many times when I found either myself or someone else on the forums & blogosphere expressing their thoughts along these lines: “these new features are really awesome, but I just wish the small details of X and Y could be included before RTM, so I can really truly make the most of the product”. In the world of the old release cycle, hearing MSFT representatives reply back with the words “thanks, we’ll try to include it in v.Next” didn’t give much comfort. If the next version was three years away, it’s effectively the same as “forget about it”, if you contrast it with how fast the world of applications keeps turning these days. Facebook grew from 10 million to 310 million active users during a timeframe like that.

    Smaller packages of new features twice a year should definitely help Microsoft fill the gaps in product functionality that inevitably appear whenever a big release deadline approaches and planned features have to be dropped to meet the real life requirement of shipping a release. At the moment, Dynamics CRM 2011 is lacking some functionality on three distinct areas that the Statement of Direction says will be addressed in upcoming versions to be released within one year:

    • Cross-browser support. Transforming Dynamics CRM from an Internet Explorer only application to a true cross browser app through a new HTML5 UI, thus finally making the platform an option for Mac users as well.
    • Mobile devices support. The Mobile Express client in 2011 is identical to what we had in 4.0, but with more and more iPads and Android/iOS/WP7 smartphones found in the workplace, the out-of-the-box mobile experience should be much better, with possible 3rd party apps taking it on an even higher level (offline data access etc.).
    • Social CRM. There are two dimensions in which a CRM application needs to be “social enabled” these days: 1) internal collaboration on customer information and activity feeds á la Yammer and Chatter, and 2) capturing and enabling a dialog with the customers in social media channels like Twitter, Facebook, LinkedIn.

    Dynamics Marketplace will also presumably play a role in addressing some of the needs that don’t quite fit into the core product delivered by Microsoft. The accelerators that we saw released for CRM 4.0 were nice proofs of concept, but they weren’t proper add-on products that could have been deployed by the end user organizations without customization and development services provided by MS partners. The solution management framework included in CRM 2011 will make the distribution of apps much easier and I would expect to see development also on the Marketplace functionality as a channel for app delivery (eventually commerce). When the base platform of Dynamics CRM is built on one single product edition (meaning no separate standard/enterprise or sales/service versions), modularity is enabled throug the solution packages. While the verticals will likely remain a partner driven domain, I’m expecting to see some interesting releases coming from Microsoft Dynamics Labs as well.

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