Jukka Niiranen

Tag: Dynamics Marketing

  • What Convergence 2014 Europe Tells Us About 2015

    What happens at Convergence rarely stays there. So was the case with Convergence 2014 Europe held this week in (supposedly) sunny Barcelona. There was a flood of #CONV14 tweets shared by the friendly attendees of this conference, which give us quite an accurate picture of what Microsoft’s got in store for the beginning of the year 2015 when it comes to Dynamics CRM and the related products.

    CRM 2015

    Given that the new major version, Dynamics CRM 2015, is scheduled to become available in December, Convergence was naturally the place where this release was to be shown live in action to customers and partners. The actual contents of the release isn’t such a big secret anymore, given that the Release Preview Guide became available already quite some time ago. Although new features like Global Search and Hierarchy Visualization provide some nice looking screens for the demos, there’s also plenty of enhancements buried inside the platform that will make the system customizer’s life easier, like calculated fields and rollup fields.

    Product_hierarchy_2_small

    For anyone wanting to learn in more detail about the upcoming release, Microsoft has made available an unprecedented amount of content on CRM 2015. Check out all the links on this blog post about CRM 2015 prerelease content to keep yourself occupied with Get Ready pages, ebooks and videos for the next week or so.

    Mobility

    What wasn’t previously covered in the Preview Guide was how MS plans to take the mobile client capabilities forward with this latest release. At Convergence 2014 Europe we saw a couple of interesting features being demoed on this front. The first was a Windows Phone exclusive, as Microsoft announced the coming integration between Dynamics CRM and Cortana. While this voice guided WP8 digital assistant is currently only available in limited markets and languages, the CRM integration is a fine example of the type of extensibility and the potential that these new types of user interfaces have on our personal mobile devices.

    CRM_MOWA

    Another far more immediately useful feature that was shown in a demo (and a Youtube video) was the ability to finally track emails from a mobile device into records in CRM. As we know, up until today the only way to select emails to be tracked has been to run a PC with the Outlook client, since CRM activity synchronization options do not cover the use case of promoting new items from you mailbox into CRM. As seen from the image above, the MOWA app (as in Mobile OWA, OWA as in Outlook Web Access) shown at Convergence now promises to deliver a way to do this via your smartphone screen, alongside showing the details about the regarding record such as an opportunity. While you obviously can’t inject a “track” button into the native iPhone email app and the likes, this sure seems like an option worth exploring (at least for Office 365 users) once more details about it become available.

    Marketing and Social

    Gone are the days when there was only the Dynamics CRM product in the Dynamics CRM portfolio. As we saw in the US Convergence event this spring, the product roadmap these days consists of four different lanes, with Dynamics Marketing, Social Listening and Parature (the customer service component yet to be re-branded) having their own releases lined up alongside CRM itself.

    On the Dynamics Marketing side there has been some catching up to do for the features that didn’t originate from the marketing resource management product (Marketing Pilot) that Microsoft acquired a couple of years ago. While the Mira release this spring was the first version to give us a package with the core marketing automation features for email and web content, the next release (Electra) is starting to look a lot fancier, with advanced features from competing solutions being replicated there (graphical email editors, A/B testing, inbox previews) as well as new areas like the Sales Collaboration Panel (included in CRM Professional license now) and integrated Social Listening data making the MDM product an interesting offering for many existing Dynamics CRM customers.

    Microsoft_Social_Engagement_2_small

    Speaking of the social side, one highly interesting concept that Microsoft demonstrated during the sessions at Convergence was a social tool targeted not only for listening to the data streams from a central tower but also for bringing out this information to a wider range of CRM users. Labelled as “Microsoft Social Engagement” in the demos, this application offered both a dashboard with KPI charts as well as a stream based view for presumably any CRM user who’s interested in following certain topics on the social networks. Whether this is Microsoft’s version of Hootsuite or something completely different remains to be seen, but simply having the social feeds integrated into the CRM UI and then providing a “track in CRM” button for engaging with the people who are having the discussion on these networks seems to make some of the “social looking glass” visions from 3 years ago finally a reality. Definitely something to keep an eye on for 2015. (more…)

  • What’s on the 2014 Roadmap for Microsoft Dynamics CRM?

    The annual festivities of the Microsoft Dynamics Convergence event in the US have now been completed for the year 2014. This means that the outline for upcoming releases in this calendar year have also been presented to the 12K attendees in Atlanta as well as anyone watching the sessions via Virtual Convergence. The following roadmap slide shown at the event tells us the big picture: it’s going to be a busy year for Dynamics CRM!

    Microsoft Dynamics CRM roadmap 2014

    OK, so if the first “swim lane” in the CRM Roadmap schedule is titled “CRM”, then what’s with all the other lanes then and how do these non-CRM items relate to the Dynamics CRM roadmap? Well, here’s the thing: this ain’t the CRM you used to know. It’s no longer that IIS application you used to install on your own little Windows server along with a SQL database and maybe a client component in Outlook. It’s now a suite of services that cover not just your internal processes and tools for your employees but also a wealth of external touch points where your customers will also encounter your CRM system, be it directly or indirectly. Oh, and naturally most of it lives in the cloud, because that’s also where your customers are.

    Of course customer relationship management has never been about just that single CRM database where you keep your own contact records, but now it has become very obvious that also Microsoft’s offering in the field of CRM has grown way beyond that. Following on the footsteps of Oracle and Salesforce.com, the acquisition and integration of a growing number of tools to complement the traditional core Dynamics CRM platform means the future CRM product will be much more modular, as opposed to the earlier “one app & license for everybody” approach. Let’s go through each of these lanes in the CRM roadmap and look at what was announced for them at Convergence 2014, starting from the most familiar one: “CRM”.

    CRM

    After last fall’s release of the new Dynamics CRM 2013 major version (code name Orion), you might have been lead to believe that there wouldn’t be so much happening with the core platform this year, at least in the on-premises world. The earlier communication from Microsoft indicated that the plan was to introduce a new release for CRM Online twice a year and roll out an on-prem version once a year. The code names for these releases were also shared: Leo in Q2 2014 and Vega in Q4, one year after CRM 2013 RTM.

    This is no longer true. But wait! It’s not an R8 style cancellation but rather a positive piece of news. The Q2 2014 release Leo will be for both CRM Online and on-premises customers, as will Vega. It doesn’t mean all the features will be identical across deployment models but it does promise to deliver new functionality also to customers who are running CRM on their own servers. What exactly will be the delivery mechanism (Update Rollups were supposed to be clear of any new features) or how the official naming convention for different versions will evolve is not yet clear, but currently Microsoft is referring to this as the Dynamics CRM Spring Wave. Partners will have a training blitz session for this wave on April 8th/9th, so expect to see more details made public after this.

    The functional changes in Leo will focus on the service module of CRM. New features showcased in the Convergence sessions included SLA management with a timer control available on the case form, merging cases and linking parent/child cases, entitlement management, email to case automation and improvements in the queue feature usability. Considering how much these new features alter the case entity functionality and configuration options, it would have surely been quite difficult to continue supporting two different feature levels if Leo would have in fact been Online only. For callcenter scenarios the new Unified Service Desk (USD) will offer functionality similar to what has previously been delivered via components like the Customer Care Accelerator (CCA) or User Interface Integration (UII). Expect to see also other feature enhancements or tools released as a part of Leo that will not be customer service specific, as well as new capabilities for CRM Online subscription management.

    The contents of the Vega release had not really been disclosed prior to Convergence 2014. As this release is still further away in the future the details are not yet as clear as for Leo, but a number of very interesting enhancements to the core Dynamics CRM product were shown on the CRM roadmap slides. Calculated fields will finally be available without writing custom code, via a graphical editor with intellisense support. Business Process Flows (BF) will be enhanced with support for branching processes. On the UI side we can expect to see built-in capability for visualizing account hierarchies. These three features all address very common scenarios that Dynamics CRM customers require in their system implementations, so it’s great to see them introduced as configurable features that a system customizer can leverage right out of the box.

    Social

    Remember when Microsoft bought NetBreeze one year ago? Their service has now been integrated into the Redmond product portfolio and carries the name Microsoft Social Listening. Last month it was announced that Microsoft Social Listening will be offered as part of the CRM Online Professional licenses at no additional charge, whereas on-premises customers can get it for an incremental cost. This “incremental cost” was later specified to be $20 per user per month for CRM Professional CAL holders. So, while it’s not free for everyone, the pricing is still in line with Microsoft’s previous announcements of wanting to “democratize social” and integrate it as just another channel into their CRM product. (more…)